Social Media & Marketing Specialist

About the Company (MKP Technologies):

MKP Technologies founded in 2006 develops global tech solutions using advanced tools and talent. The company is headquartered in Hershey, PA, with an additional office in New York City. The company currently offers editorial services to the research community through its subsidiary eContent Pro. In addition, the company also publishes open access books via its imprint called eContent Pro International Press. The latest initiative of the company is to develop children’s books through its newest imprint called e-Robotic Press.

At MKP Technologies, we embrace a vibrant culture that prioritizes Highest Quality, Excellent Service, and Positive Image through an agile, collaborative, and team-oriented environment. Our dedication to understanding and adapting to market needs drives us to deliver groundbreaking products, services and, publications. Employees are empowered to own projects, think creatively, and stay responsive to evolving technological trends. We foster personal and professional growth, valuing the insights and feedback of every team member, which builds strong internal bonds that reflect in the meaningful relationships we build with our customers worldwide.

Social Media & Marketing Specialist Position at MKP Technologies

The ideal candidate is a creative and organized professional with a strong understanding of digital marketing trends, social media engagement tactics, and visual storytelling. Social media is your passion, and you enjoy the unpredictability of engaging with your followers.

Key Responsibilities

• Develop and execute strategic social media plans to increase brand visibility, audience engagement, and lead generations across major platforms.
• Design and produce high-quality visual and illustrated content, such as graphics, infographics, digital ads, and promotional materials.
• Plan and manage a content calendar that aligns with marketing objectives, campaigns, and key organizational initiatives.
• Collaborate with cross-functional teams that include marketing, web design and editorial team.
• Create and edit multimedia content, including short-form videos and animations optimized for digital and social platforms.
• Monitor and analyze performance metrics to evaluate campaign effectiveness and identify opportunities for optimization.
• Maintain and enforce brand standards across all marketing materials to ensure consistency in tone, style, and presentation.
• Manage paid social advertising campaigns, including audience targeting, budget allocation, and performance reporting.
• Engage actively with online audiences, responding to inquiries and building positive brand interactions.
• Partner with copywriters and content creators to produce marketing assets with aligned messaging and visuals.
• Conduct market and competitor research to identify emerging trends and insights for future marketing strategies.
• Organize and maintain a centralized digital asset library, ensuring all creative files are properly archived and accessible.

Qualifications

• Bachelor’s degree in marketing, Communications, Journalism, English, or a related field.
• Demonstrated success in increasing engagement and followers across platforms such as LinkedIn, X (Twitter), Facebook, Instagram, and YouTube.
• Experience coordinating campaigns that promote books, journals, research content, or
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Meta Business Suite, LinkedIn Campaign Manager).
• Strong working knowledge of graphic and video creation tools, including Canva, Adobe Illustrator, Photoshop, and Premiere Pro (or equivalent).
• Excellent written communication skills with the ability to craft clear, concise, and professional posts that align with academic standards and brand voice.
• Basic understanding of SEO, email marketing integration, and paid social campaigns.

MKP Technologies offers competitive wages and provides a strong benefits package to all eligible employees. Benefits include health plan, employer matching pension program, dental, vision, and Paid Time Off (PTO).

MKP Technologies is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, and disability status.

Job Type: Full-time

Pay: From $37,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person