Social Media Marketing Specialist

Overview
We are seeking a dynamic and creative Social Media Marketing Specialist to join our team. This role is essential in developing and executing innovative social media strategies that enhance brand awareness, engagement, and online presence across multiple platforms. The ideal candidate will have a strong understanding of digital marketing and content creation, with the ability to manage multiple campaigns simultaneously. This position offers an exciting opportunity to shape brand perception and connect with diverse audiences through compelling digital storytelling.

Duties

• Develop and implement social media strategies aligned with company goals.
• Stay current on social media trends, new tools, and creative best practices to keep content fresh and relevant.
• Create engaging, on-brand content including graphics, Reels, videos, and captions for Facebook, Instagram, and TikTok.
• Manage daily posting, scheduling, and community engagement—responding to comments, DMs, and reviews.
• Collaborate with the team to develop monthly event themes, seasonal campaigns, and newsletters.
• Capture and edit photos and videos to highlight events, featured wines, dishes, and behind-the-scenes moments.
• Manage paid social campaigns to promote special events or seasonal offers.
• Analyze social and email performance metrics and provide feedback on engagement and growth trends.
• Ensure all content aligns with the brand voice and maintains a consistent visual style.

Qualifications

• Proven experience in social media marketing or digital marketing roles.
• Proficiency with graphic design and content creation tools.
• Strong understanding of SEO principles, keyword research, and online engagement strategies.
• Experience with paid social campaigns across major platforms.
• Excellent graphic design skills with an eye for branding consistency.
• Ability to work independently while collaborating effectively with ownership and management.
• Ability to create compelling, platform-tailored content for diverse audiences.
• Strong proofreading and editing skills to ensure high-quality output.
• Background in hospitality marketing, e-commerce, or digital communications is a plus.
• Creative mindset with excellent communication skills and attention to detail.

Join our team as a Social Media Marketing Specialist to help shape our digital voice while advancing your career in a fast-paced marketing environment!

Job Type: Part-time

Work Location: In person