Social Media Marketing Specialist

Overview
We are seeking a creative and strategic Social Media Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing innovative social media campaigns that enhance brand visibility, engagement, and growth across various digital platforms. This role requires a deep understanding of digital marketing trends, content creation, and analytics to drive impactful results. The Social Media Marketing Specialist will play a key role in shaping our online presence and fostering meaningful relationships with our audience.

Duties

• Develop and implement comprehensive social media strategies aligned with overall marketing goals.
• Create engaging, high-quality content including graphics, videos, and written posts.
• Manage daily social media activities across platforms like Facebook, Instagram, and Tik Tok.
• Monitor social listening channels to gather insights on brand perception and industry trends.
• Conduct keyword research and SEO optimization to increase content discoverability.
• Plan and execute targeted advertising campaigns on Facebook Advertising and other paid channels to boost reach and engagement.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance.
• Ensure consistent branding and messaging across all channels.
• Engage with followers, respond to comments, messages, and reviews to foster community relationships.
• Proofread all content for accuracy, tone, and brand consistency before publishing.
• Stay updated on the latest social media marketing trends, tools, and best practices to continually improve strategies.

Skills

• Strong knowledge of social media management platforms
• Experience with Facebook Advertising campaigns and digital advertising strategies.
• Expertise in SEO techniques, keyword research, web analytics (Google Analytics), and social listening tools.
• Excellent content creation skills including photography, video editing, and copywriting.
• Ability to analyze data from web analytics tools to inform marketing decisions.
• Strong relationship management skills for engaging with audiences and stakeholders effectively.
• Knowledge of branding principles, public relations strategies, e-commerce integration, and digital marketing best practices.
• Exceptional proofreading skills ensuring high-quality content output. Join our team as a Social Media Marketing Specialist to leverage your creative talents and strategic mindset in a fast-paced digital environment that values innovation, collaboration, and professional growth.

Pay: $18.00 - $20.00 per hour

Expected hours: 10.0 – 20.0 per week

Benefits:

• Flexible schedule

Work Location: In person