Social Media Marketing Specialist

Overview
Are you passionate about the dynamic world of social media and digital marketing? We’re seeking an energetic and detail-oriented Social Media Marketing Specialist to elevate our brand’s online presence across multiple platforms. In this role, you will craft compelling content, develop innovative campaigns, and analyze performance metrics to engage audiences and drive brand growth. Join us to harness your creativity, strategic thinking, and technical skills to make a meaningful impact in the digital landscape!

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals, focusing on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging and visually appealing content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and engagement.
• Monitor social listening channels to gather insights about brand perception, industry trends, and customer feedback.
• Conduct keyword research and optimize content for SEO to enhance visibility in search engine results.
• Run targeted advertising campaigns on Facebook Advertising and other platforms to increase reach and conversions.
• Analyze web analytics and social media metrics with tools like Google Analytics and Web analytics platforms to measure campaign effectiveness and inform future strategies.
• Collaborate with cross-functional teams including public relations, branding, e-commerce, and content creation to ensure cohesive messaging across all channels.
• Engage with followers by managing relationship management efforts, responding promptly to comments or inquiries, and fostering community growth.
• Proofread all content for accuracy, clarity, and brand consistency before publishing.
• Support public relations initiatives by creating press releases or media pitches that align with social media campaigns.
• Stay updated on the latest trends in digital marketing, social media management, video editing, photography, and related tools to continuously improve our strategies.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Hands-on experience with social media management tools like Hootsuite and Buffer (application).
• Knowledge of SEO best practices, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Ability to create compelling multimedia content including videos (video editing skills), photography, and graphics tailored for various platforms.
• Strong understanding of branding principles combined with excellent proofreading skills for error-free content creation.
• Familiarity with Facebook Advertising campaigns as well as other paid social media advertising options.
• Experience in relationship management—building authentic connections with followers, influencers, media contacts, and stakeholders.
• Excellent communication skills—both written and verbal—with a proactive approach to problem-solving.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Join us as a Social Media Marketing Specialist where your creativity meets strategy! Be part of a vibrant team dedicated to building a powerful online presence that resonates globally. We’re committed to supporting your professional growth through ongoing learning opportunities in digital marketing trends like branding, e-commerce integration, video editing techniques, web analytics insights, and more!

Job Type: Full-time

Pay: $17.50 - $20.25 per hour

Benefits:

• Flexible schedule

Work Location: In person