Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist

Location: Coimbatore

Employment Type: Full-time

Package: ₹20,000 to Rs.25,000 per month

About the Organisation

FittyMe is an online Health&Wellness company. We are committed 'On a mission to empower individual of all ages to adapt and follow healthy lifestyle'. As a startup, we are seeking a dedicated and detail-oriented Social Media Marketing Specialist to join our team and contribute to our continuous success.

About the Role

We are looking for a creative and data-driven Social Media Marketing Specialist with at least 2 years of hands-on experience to manage and grow our social media presence. The ideal candidate will be responsible for content creation, campaign execution, audience engagement, and performance analysis across multiple social platforms.

Key Responsibilities:

• Plan, create, and publish engaging content across social media platforms.
• Manage day-to-day social media activities including posting, scheduling, and community management.
• Collaborate in planning and executing influencer marketing initiatives to enhance brand visibility and engagement.Monitor trends, hashtags, and competitor activities to optimize content strategy.
• Track, analyze and report performance metrics (reach, engagement, conversions).
• Respond to comments, messages, and customer inquiries in a timely manner.

Key Skills & Qualifications:

• 2+ years of experience in social media marketing or digital marketing.
• Strong understanding of major social media platforms and best practices.
• Experience with social media scheduling tools.
• Excellent written communication and storytelling skills.
• Creative mindset with attention to detail.
• Ability to manage multiple projects and meet deadlines.

What We Offer

• Opportunity to grow with a fast-evolving health & wellness brand.
• Creative freedom to experiment with new content ideas, trends, and social media strategies.
• A collaborative, energetic, and supportive work environment

Job Type: Full-time

Pay: ₹20,000.00 - ₹24,000.00 per month

Benefits:

• Work from home

Ability to commute/relocate:

• Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 2 years (Required)

Language:

• Tamil, English (Preferred)

Work Location: In person