Social Media Marketing Specialist

Position: Social Media Specialist

Job Location: Dubai

Contract: Full time/Permanent

Are you a creative storyteller with a passion for social media and an eye for detail when it comes to real estate listings? Property Network is looking for a dynamic Social Media Executive & Listings Coordinator to elevate our brand presence and ensure our property listings across portals are always optimized and performing.

Role Overview:

This role is perfect for someone who lives and breathes content, understands trends, and can manage real estate listings with accuracy and speed.

Role Overview

You will be responsible for driving our digital presence through consistent content creation, daily posting, and high-quality listings management. You will work closely with the Marketing Team to execute a video-first, performance-driven content strategy.

Key Responsibilities:

Social Media Management

• Daily posting on Instagram, TikTok, LinkedIn, Facebook & YouTube Shorts
• Managing captions, hashtags, comments & DMs
• Scheduling posts & maintaining a monthly content calendar
• Monitoring trends relevant to real estate & lifestyle
• Community management & coordinating leads with the sales team

Content Ideation & Video Planning

• Creating weekly reel ideas, scripts & shoot plans
• Researching trending formats
• Coordinating with the Videographer for shoots & edits
• Supporting marketing campaigns with content flow & storyboards

Performance Reporting

• Weekly reporting on followers, reach, engagement, leads & reel performance
• Monthly evaluation of content performance

Coordination & Support

• Working with the Marketing Director, Graphic Designer & Videographer
• Organizing agent branding shoots & content days
• Handling influencer collaborations when needed

Key Skills Needed

• Strong understanding of Instagram, TikTok & LinkedIn algorithms
• Excellent copywriting & caption writing
• Experience with property listings portals
• Creative mindset with strong communication skills
• Basic knowledge of Canva, Meta Business Suite & Google Sheets
• MUST be up-to-date with video trends

Preferred Experience

• 1–3 years in real estate marketing or social media
• Dubai real estate experience is a major advantage
• Experience handling Property Finder & Bayut listings

Performance KPIs

• Daily posting consistency
• Weekly reel output
• Engagement rate growth
• Monthly follower growth
• Portal lead volume
• DM/inquiry response time
• Content calendar execution

What We Offer

• Exposure to luxury Dubai real estate
• Creative freedom & ownership of content
• Career growth into Content Strategist / Digital Marketing Manager
• Opportunity to work closely with leadership & top developers Performance-based increments