Social Media Marketing Specialist

Job Summary
We are seeking a dynamic and innovative Social Media Marketing Specialist to elevate our brand’s online presence across multiple platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze digital metrics to connect with our target audience effectively. Your energetic approach and strategic mindset will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to influence brand perception and grow your expertise in digital marketing.

Duties

• Develop and implement comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Create high-quality content including graphics, videos, photography, and written posts that resonate with diverse audiences
• Manage social media accounts using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and optimize posting times for maximum reach
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform campaign adjustments
• Utilize Adobe Creative Suite applications such as Photoshop and Illustrator for graphic design and visual content creation
• Execute targeted advertising campaigns on Facebook and other platforms using Facebook Advertising tools to boost visibility and engagement
• Analyze web analytics and social media metrics through Google Analytics and platform-specific insights to measure campaign performance and refine strategies
• Engage in relationship management by responding promptly to comments, messages, and reviews to foster community trust and loyalty
• Conduct keyword research and SEO practices to enhance content discoverability across digital channels
• Collaborate with public relations teams to ensure consistent branding messaging across all communications
• Support e-commerce initiatives by integrating social media campaigns with online sales efforts

Qualifications

• Proven experience in social media marketing with a strong portfolio demonstrating successful campaigns and content creation
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and Adobe Creative Suite for visual storytelling
• Familiarity with social media management platforms like Hootsuite and Buffer for scheduling and analytics tracking
• Knowledge of SEO best practices, keyword research, web analytics (Google Analytics), and social listening tools
• Experience with Facebook Advertising and other paid social media campaigns to drive targeted outreach
• Strong understanding of branding principles combined with excellent proofreading skills for polished content delivery
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment
• Excellent communication skills with a knack for relationship management across diverse audiences

Join us as a Social Media Marketing Specialist if you’re passionate about crafting impactful digital narratives that inspire action! Bring your creativity, strategic thinking, and enthusiasm to help shape our brand’s story in the vibrant world of social media marketing.

Pay: $25.00 - $29.00 per hour

Expected hours: 10.0 – 20.0 per week

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Tell me why you think you would be a good fit for our company?

Work Location: In person