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Social Media Marketing Specialist
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- Manage day-to-day operations across all social media platforms (Instagram, X, TikTok, LinkedIn, Snapchat, etc.).
- Maintain consistent brand voice and visual identity across all channels.
- Monitor and respond to comments, messages, and community engagement promptly.
- Develop monthly and weekly content calendars aligned with marketing objectives.
- Create engaging, high-quality content, including captions, scripts, and visual briefs.
- Coordinate with the design team to ensure visuals match brand guidelines.
- Prepare content for real estate announcements, project updates, and launches.
- Stay up to date with digital trends, platform algorithm changes, and industry best practices.
- Recommend new ideas, formats, and strategies to increase engagement and reach.
- Optimize content according to trends, audience behavior, and competitor insights.
- Build content that highlights property features, amenities, lifestyle, and value propositions.
- Tailor messaging to high-end real estate consumer behavior and buyers.
- Track performance metrics, insights, and KPIs for all platforms.
- Prepare weekly and monthly reports with recommendations for improvement.
- Work closely with Marketing, Sales, Design, and external agencies for alignment.
- Support marketing campaigns, events, and PR announcements.
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