Social Media Marketing Specialist

Job Overview
We are seeking an energetic and innovative Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze social media metrics to drive brand awareness and customer engagement. Your creativity and strategic thinking will be vital in building strong relationships with our online community and amplifying our marketing efforts through dynamic visuals and targeted advertising. Join us if you’re passionate about digital marketing, eager to make an impact, and ready to bring fresh ideas to the table!

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality content including graphics, videos, photography, and written posts that resonate with diverse audiences.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and optimize content performance.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform marketing strategies.
• Utilize Adobe Creative Suite applications such as Photoshop and Illustrator for designing eye-catching visuals that enhance brand storytelling.
• Execute targeted Facebook Advertising campaigns to reach specific demographics and boost campaign effectiveness.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign success, track KPIs, and refine future initiatives.
• Engage in relationship management by interacting with followers, responding promptly to inquiries, and fostering a vibrant online community.
• Collaborate with public relations teams to ensure consistent branding across all communication channels.
• Support e-commerce initiatives by creating promotional content that drives traffic and conversions on online platforms.
• Proofread all content meticulously to maintain brand voice consistency and high-quality standards.

Skills

• Proven experience in social media marketing with a strong understanding of platform algorithms and best practices.
• Expertise in SEO techniques, keyword research, and web analytics for maximizing online visibility.
• Proficiency in graphic design software such as Adobe Photoshop, Illustrator, and Adobe Creative Suite for creating compelling visual content.
• Skilled in video editing and photography to produce engaging multimedia assets.
• Familiarity with social listening tools like Brandwatch or Sprout Social for market research insights.
• Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms.
• Strong relationship management skills with the ability to engage diverse audiences effectively.
• Knowledge of digital marketing strategies including branding, content creation, public relations, and e-commerce integration.
• Excellent proofreading skills ensuring all content is accurate, clear, and aligned with brand standards.
• Ability to analyze data from Google Analytics or similar tools to inform strategy adjustments. Join us as a Social Media Marketing Specialist if you’re driven by creativity, thrive in a fast-paced environment, and are eager to shape impactful digital narratives that inspire audiences worldwide!

Job Types: Part-time, Contract

Pay: $20.00 - $25.00 per hour

Expected hours: 20.0 – 25.0 per week

Benefits:

• Flexible schedule

Work Location: In person