Social Media Marketing Specialist

Job Summary:

Noyan Digital is looking for a creative and performance-focused Social Media Marketing Specialist to manage, grow, and optimize our social media presence. The Social Media Marketing Specialist will be responsible for creating engaging content, promoting our services, building brand awareness, and supporting lead generation through social media platforms.

Job Responsibilities:

· Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification

· Develop and execute social media strategies aligned with Company’s marketing and business goals

· Manage company profiles on Facebook, Instagram, LinkedIn, and X (Twitter)

· Create engaging content including posts, stories, reels, and short videos

· Write compelling captions, hashtags, and promotional content for digital services

· Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and company’s visibility.

· Monitor audience engagement, comments, and inbox messages professionally

· Track performance metrics and prepare weekly/monthly reports

· Stay updated with digital marketing trends, platform updates, and competitors

· Maintain a consistent brand voice and professional online presence

· Stay up to date with the latest social media best practices and technologies

· Set up and optimize company pages within each platform to increase the visibility of company’s social content

· Monitor SEO and customer engagement and suggest content optimization

· Moderate user-generated content in line with the moderation policy

· Create editorial calendars and syndication schedules

· Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns

· Work with copywriters and designers to ensure content is informative and appealing

· Bolster your network by interacting with industry professionals and influencers via social media

Required Skills & Qualifications:

· Bachelor’s degree in Marketing, Media, Communications, or a related field

· Strong understanding of social media algorithms and best practices

· Excellent communication and copywriting skills

· Ability to create or manage basic visuals and video content

· Experience with social media scheduling and analytics tools

· Strong organizational and time-management skills

Preferred Skills:

· Experience with Meta Ads, Google Ads, LinkedIn Ads, or paid social campaigns

· Proficient in using AI tools (e.g., ChatGPT and AI image-generation platforms) to create high-quality, engaging visual and written content for social media.

Job Type: Full-time

Pay: From Rs50,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• Social Media Marketing Specialist: 1 year (Required)

Work Location: In person