Social Media Marketing Specialist

Social Media Marketing Specialist
Founded in 2003, Roundstone is not your typical insurance company. We’re on a mission to help employers save on healthcare benefits so they can put those savings towards bettering their businesses and taking care of their employees.

Role Overview

As the Social Media Marketing Specialist, you will own Roundstone’s organic social media presence, with a strong emphasis on LinkedIn strategy, content creation, engagement, and brand visibility. This role is ideal for a strong writer and creative marketer who enjoys combining storytelling, design, and audience engagement to strengthen brand awareness and reputation. This role reports to the Design Team Lead.

You will manage Roundstone’s day-to-day social media execution to reinforce Roundstone’s position as a leader in the health benefits space. In addition to social media ownership, you will contribute to broader reputation management initiatives, including award submissions, review site management, and other PR opportunities. You will also support internal communications efforts across the organization, helping employees stay informed, connected, and engaged. This position offers the opportunity to grow strategically over time and expand both storytelling and design skills.

Role Responsibilities:

Social Media Management

• Own and maintain Roundstone’s monthly organic social media calendar, with a primary focus on LinkedIn
• Create and schedule engaging social media content aligned with campaign priorities and messaging strategies
• Design on-brand social graphics and visual assets using Canva and other creative tools
• Draft compelling social copy tailored to B2B audiences, specifically targeting employers and advisors
• Monitor and respond to audience questions, comments, and messages in a timely, professional manner
• Develop and execute commenting and engagement strategies that increase visibility and reach
• Potential to support executive LinkedIn thought leadership and visibility initiatives
• Monitor competitor and industry social activity to identify trends, opportunities, and ideas to strengthen Roundstone’s social presence

Reputation Management

• Manage brand reputation by keeping up with Google reviews, maintaining the Google My Business page
• Draft and coordinate industry and company award submissions, in collaboration with Marketing and HR teams
• Identify opportunities to increase Roundstone’s visibility through PR and related brand-building efforts

Other Communications Responsibilities

• Responsible for internal communications efforts, including creation and distribution of internal content to help drive employee engagement
• Help showcase employee achievements, company culture, and community involvement internally and externally
• Support additional creative and presentation needs as assigned, specifically using PowerPoint

Skills & Qualifications:

• Bachelor's degree in marketing, communications, or a related field preferred.
• 1–3 years of professional experience in social media, communications or related marketing roles – internships welcome
• Strong writing, editing, and proofreading skills
• Experience creating social media graphics and visual content using Canva or similar tools
• Working knowledge of major social media platforms: LinkedIn, Facebook, Reddit, Bluesky
• Organized, proactive, and able to manage multiple priorities
• Eager to learn, take initiative, and grow with a collaborative team

Preferred Skills

• Familiarity with LinkedIn best practices, social media engagement tactics, and content planning
• Experience using social media management tools (e.g., Sprout, Buffer, Hootsuite)
• Experience using Sharepoint
• Experience with presentation design using PowerPoint
• Familiarity with B2B marketing
• Interest in healthcare, benefits, or insurance marketing
• Strong project management skills and drive to document tasks in Wrike, our Marketing project management tool

Better Benefits:

We’re leaders in our industry, so naturally, we look out for our employees’ best interests with a robust benefits package. Roundstone employees are eligible for:

• Medical, dental and vision benefits
• Annual bonus
• Dependent care 100% match up to max allowable
• Parental leave
• PTO beginning on Day 1
• Tuition reimbursement
• Healthy work/life balance
• Hybrid office schedule
• 401(k) plan with company match
• Employee Assistance Program
• On-site gym with personal trainer access
• Life insurance and short term disability insurance

More About Roundstone

Headquartered in Rocky River, Ohio, Roundstone is proud to be a Northeast Ohio Top Workplace as recognized by The Plain Dealer and cleveland.com, based on anonymous employee feedback. We foster a supportive, values-driven culture where employees feel engaged, valued, and celebrated. Roundstone has also been named an Inc. 5000 award recipient for eight consecutive years, reflecting our continued growth and success.

Our Core Values

• Live well: Be healthier and bring positive energy to all you do.
• Work smarter: Get things done, better.
• Own it: Accountability is your middle name. Be on time, do what you say, and finish what you start.
• Be intellectually curious: Always be learning. See opportunity everywhere and have a drive to know.

Culture and fit are integral to success and in an effort to achieve a better match both from a candidate's perspective and our organization, please take a minute, click on the link and take the really brief survey:

https://go.cultureindex.com/p/SND2VaaI7ujEjAJfimI

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Roundstone Insurance we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.