Social Media Marketing Specialist & Content Creator

About Us:
Erker’s 1879, Studio Optyx, NW77th, and our family of independent eyewear brands are growing fast. We blend heritage craftsmanship with bold, contemporary design—and we’re looking for a social-savvy, creative, and driven marketing specialist who can bring our story to life across digital platforms. This is an exciting opportunity to help shape the voice, visuals, and digital presence of multiple premium lifestyle and eyewear brands.

Role Overview:

The Social Media Marketing Specialist & Content Creator will lead our day-to-day social media strategy, create engaging photo & video content, manage posting calendars, and develop campaigns that grow brand awareness, engagement, and sales. This role combines creativity, analytics, and brand storytelling.

Key Responsibilities:Content Creation

• Create high-quality photo, video, and short-form content (Reels, TikTok, stories, product clips, lifestyle visuals)
• Style and shoot products, behind-the-scenes, influencer collaborations, and retail shop content
• Edit videos for TikTok/Instagram to current trending styles, audio, and formats
• Develop brand-consistent graphics, captions, and storytelling assets

Social Media Management

• Manage daily posting across Instagram, TikTok, Facebook, LinkedIn, and emerging channels
• Build and manage social media calendars for each brand
• Engage with followers, respond to DM’s, and monitor brand comments
• Track trending content, platform updates, and industry best practices

Marketing Strategy

• Plan and execute campaigns for product launches, events, collaborations, and promotions
• Work with leadership to grow TikTok Shop presence and Meta ad performance
• Analyze social metrics, identify insights, and recommend improvements
• Collaborate with designers, photographers, and retail teams to ensure brand cohesion

Qualifications:

• 2+ years experience in social media, digital marketing, or content creation
• Proficiency with Instagram, TikTok, Facebook, and basic analytics tools
• Strong photo/video shooting and editing skills (mobile or pro camera both OK)
• Familiarity with Canva, Adobe Suite, CapCut, or similar
• Excellent writing skills and understanding of brand voice
• Trend-aware, fast-moving, and comfortable juggling multiple brands at once
• Experience with fashion, lifestyle, eyewear, or consumer brands a plus

What We Offer:

• Full-time position with competitive compensation
• Opportunity to work across multiple creative lifestyle brands
• A collaborative team environment rooted in craftsmanship and innovation
• Creative freedom and the ability to build something unique
• Growth opportunities as our brands continue expanding

Pay: $18.00 - $22.00 per hour

Expected hours: 40 per week

Work Location: In person