Social Media & PR Lead

About the Role

Scents N Stories is looking for a dynamic, creative, and strategic Social Media & PR Lead to elevate our brand presence across digital platforms and strengthen our public image. This role requires someone who can blend creativity with strategy, lead campaigns end-to-end, and ensure that our brand voice is consistent, engaging, and impactful.

Key Responsibilities

Social Media Management

• Develop and implement monthly social media calendars aligned with brand goals.
• Manage all social media platforms Facebook, Instagram, TikTok, Snapchat, LinkedIn, etc. with a strong understanding of platform-specific trends.
• Create and review high-quality written, visual, and video content.
• Lead content shoots with models, influencers, and internal teams.
• Plan and execute paid campaigns to boost reach and conversions.
• Respond to audience queries, comments, and messages to maintain engagement.
• Monitor analytics weekly and monthly to assess performance and optimize content.

Public Relations & Brand Communication

• Build and maintain relationships with media outlets, bloggers, and influencers.
• Draft and distribute event announcements, and PR articles.
• Manage brand reputation and ensure timely communication during crises or sensitive situations.
• Represent the brand at events, launches, and exhibitions.

Influencer & Collaboration Management

• Identify, negotiate, and collaborate with influencers and celebrities.
• Handle all PR gifting, product send-outs, and partnership activities.
• Track influencer performance, ROI, and deliverables.

Campaign Planning & Execution

• Brainstorm and execute creative ideas for brand awareness, sales campaigns, seasonal promotions, and product launches.
• Work closely with the design and product team to ensure brand stories are communicated effectively.
• Measure campaign success and prepare detailed performance reports.

Team Leadership

• Guide and mentor social media associates, content creators, and interns.
• Coordinate with videographers, photographers, and designers.

Experience:

• 3+ years of experience in social media, PR, or digital marketing roles.
• Strong understanding of digital trends, algorithms, and brand storytelling.
• Experience in PR outreach and influencer marketing.
• Excellent writing, communication, and presentation skills.
• Strong command over content creation concept direction, ideas, scripts, and captions.
• Ability to work under pressure and manage multiple deadlines.
• Creativity, attention to detail, and a passion for beauty/fragrance brands are a plus.

Qualification:

Bachelor’s degree in Marketing, Mass Communication, PR, or a related field.

Job Type: Full-time

Work Location: In person