Social Media Producer

Job Overview
We are seeking a dynamic and creative Content Producer to join our digital marketing team. The ideal candidate will be responsible for developing engaging multimedia content across various platforms, optimizing content for search engines, and managing social media channels to enhance brand visibility. This role offers an exciting opportunity to shape our online presence through innovative storytelling, strategic content creation, and data-driven insights.

Duties

• Develop, produce, and publish compelling content including articles, videos, graphics, and social media posts tailored to target audiences.
• Manage and schedule content across multiple social media platforms using tools like Hootsuite and Buffer.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Monitor social listening channels to gauge audience engagement and gather insights for future content strategies.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere) for graphic design and video editing tasks.
• Analyze web analytics with Google Analytics and web analytics tools to assess content performance and optimize campaigns.
• Coordinate with the public relations team to ensure consistent branding and messaging.
• Manage relationships with influencers, partners, and media outlets to expand reach and engagement.
• Oversee social media marketing campaigns including Facebook Advertising to drive traffic and conversions.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Stay updated on digital marketing trends, e-commerce strategies, and emerging social media platforms.

Skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere) for graphic design and video editing.
• Strong understanding of SEO best practices, keyword research, and web analytics tools like Google Analytics.
• Experience with social media management platforms such as Hootsuite and Buffer.
• Knowledge of social listening tools and techniques for audience analysis.
• Ability to create engaging visual content that aligns with branding guidelines.
• Familiarity with Facebook Advertising and digital marketing strategies for brand promotion.
• Excellent proofreading skills with attention to detail in all published materials.
• Strong relationship management skills for influencer outreach and partnership development.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously. This role is ideal for a creative professional passionate about digital storytelling, branding, and innovative marketing strategies who thrives in a fast-paced environment dedicated to elevating brand presence through compelling content creation.

Job Type: Full-time

Pay: $45,376.80 - $54,647.33 per year

Work Location: In person