Social Media Specialist

Job Summary

At Oldach, we are committed to supporting our valued customers with quality products featuring the latest advances in technology, aggressively addressing the needs of the HVAC industry with the full support of the manufacturers we represent, inspiring confidence in every purchase our customers make.

The social media specialist role is responsible for the management & execution on social media accounts belonging to the company, organization, or portfolio of companies. This role manages and creates content for use across social media profiles, design ads, respond to and engage with followers, analyzes campaigns and results, and generally works on brand recognition and enhancement.

Responsibilities:

• Work closely with marketing director and coordinators to develop structured and organized social media strategy & content campaigns, in form of videos and static posts.
• Work and coordinate efforts with advertising agencies
• Keeping up to date with social media trends
• Develop industry and competition analytics process
• Planning, creating, and scheduling content following company’s and brands strategies
• Establish and monitor KPIs such as follower growth, engagement rate, reach, & click-through rate (CTR). (cuantas personas hicieron click en un enlace y/o anuncio.)
• Develop and adhering to a social media content calendar
• Producing images, videos, GIFs, and reels database storage management
• Develop, coordinate and manage social media campaigns
• Manage AI-driven tools for content ideation, caption optimization, and performance analysis.
• Creating captions and copies for social media posts
• Ensure brand voice consistency across all platforms and manage digital reputation, including monitoring and responding to potential crisis situations.
• Responding to comments, mentions, and direct messages (DMs) as required
• Collaborate with other company employees and departments
• Collecting and analyzing data to determine social media post-performance
• Among other tasks to be assigned.

Skills / Abilities

• Digital storytelling, content creation, sales & marketing focus
• Data-driven mindset, analytical skills & web traffic metrics
• Brand awareness
• Knowledge of social media platforms (X, Facebook, Instagram, TikTok, LinkedIn)
• SEO
• Buyer persona
• Audience research
• Project management
• Time management & Organizational skills
• Creativity & Communication
• Flexibility

Requirements

• Bachelor’s degree in marketing, or business administration, or public relations communications or related field.
• Minimum 3 years’ experience in social media work related to product marketing with content creation.
• Advanced computer skills on related social media platforms, proficiency in Microsoft Office programs, photo Shop, Canvas, and others.
• Conversational and written English and Spanish languages
• Car in good working condition

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 3 years (Required)

Language:

• English (Required)

Work Location: In person