Social Media Specialist

We are looking for a creative, strategic, and results-driven Social Media Specialist to join our marketing team. In this role, you will be responsible for developing, executing, and managing our social media strategy to increase brand awareness, drive engagement, and generate leads across various digital platforms.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with business goals
• Create, curate, and schedule high-quality content (text, images, videos) across platforms such as Instagram, Facebook, X (formerly Twitter), LinkedIn, TikTok, and YouTube.
• Track KPIs and performance metrics to evaluate the effectiveness of campaigns and content
• Collaborate with the design, content, and marketing teams to ensure brand consistency
• Stay up to date with the latest social media trends, platform updates, and best practices
• Manage social media advertising campaigns, including audience targeting, budgeting, and A/B testing
• Engage with influencers, partners, and brand advocates to grow the online community
• Prepare and present performance reports and insights to stakeholders on a regular basis

Requirements:

• Proven experience as a Social Media Specialist or similar role
• Strong understanding of key social media platforms and their respective audiences
• Excellent writing, editing, and communication skills
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Later, Sprout Social)
• Familiarity with analytics tools (e.g., Meta Business Suite, Google Analytics, etc.)
• Ability to manage multiple projects and meet deadlines

Job Type: Full-time

Pay: AED4,000.00 - AED6,000.00 per month

Experience:

• Social Media Specialist: 2 years (Preferred)