Social Media Specialist

Description:

About Us:

JDA Worldwide is a full-service marketing agency serving national, emerging, and category-leading brands since 2003. Headquartered in Indianapolis, Indiana, JDA specializes in brand, creative, digital, paid media, and public relations. JDA is a portfolio company of Prolific - the growth firm. Our network of companies has been named to the Inc. 5000 for seven consecutive years and named a top employer in Indiana. JDA is filled with talented, hardworking, kind, low ego teammates. We hope you'll consider joining our team!

Job Summary:

We are looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing social media strategies for JDA and our clients in order to increase online presence and improve marketing and sales efforts. As the Social Media Specialist, you will be working closely with the other Digital Team Members, the Creative Team, and Account Service teams within the agency. You must have remarkable communication skills, be positive, fast-paced, detail-oriented, and flexible. Consistent with our culture at JDA, this person must have a constant desire to learn new things, possess an excellent work ethic, excel at communication, and have a heart to serve.

Key Responsibilities

• Develop and execute social strategies across multiple platforms (Instagram, Facebook, X, TikTok, LinkedIn, YouTube) that align with client goals and brand voice.
• Create and manage content calendar: plan, schedule, and publish engaging content that drives awareness, engagement, and conversion.
• Write and edit short-form content optimized for each channel, collaborating closely with copywriters, designers, and the broader creative team to ensure all assets are compelling and on-brand.
• Monitor performance metrics and report regularly on key social KPIs, insights, and opportunities to internal teams and clients.
• Participate in client meetings to discuss campaign goals, performance updates, and content direction.
• Stay ahead of trends: continually research emerging platforms, formats, and best practices to inform strategy and inspire fresh ideas.
• Conduct competitor and audience research to identify content opportunities and inform messaging.
• Engage and grow online communities by monitoring conversations, responding to comments, and fostering meaningful engagement.
• Support influencer and partnership efforts: identify, vet, and coordinate with influencers to extend campaign reach.
• Collaborate cross-functionally with Digital Marketing, Account Service, and Creative teams to ensure seamless execution of campaigns.
• Recommend optimizations based on analytics, audience feedback, and industry trends.
• Support partners with boosted post recommendations (audience, timing, post content).

Requirements:

• 2-3 years of experience as a Social Media Specialist or similar role.
• Bachelor’s degree in Marketing or relevant field.
• Experience using social media for brand awareness and impressions.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.
• Familiarity with boosting posts.
• Understanding of SEO and web traffic metrics.
• Experience with conducting audience and buyer persona research.
• Strong understanding of social media KPIs.
• Familiarity with CRMs and social scheduling tools (Ex: Sprout, Hootsuite).
• Excellent time-management and multitasking skills.
• Critical thinker and problem-solving skills.
• Team player.
• Great interpersonal and communication skills.

The responsibilities are many, various, and not limited to those written in this document.

Benefits:

• Health, dental, and vision insurance plan.
• Flexible Paid Time Off (Vacation, Sick & Holidays).
• 401k Retirement Plan with company match.
• Life Insurance (100% Company Paid).
• Short-Term + Long-Term Disability Insurance (100% company paid).
• Training + Development.
• Hybrid office schedule.
• Free drinks and snacks in the office.
• Access to the fitness center in our building.