Social Media Specialist

Reports To: Head of Results

Location: San Antonio, TX

Type: Full-Time

About the Role:

Tribu is seeking a creative, strategic, and performance-minded Social Media Strategist to join our award-winning tribe. This person will sit at the intersection of creativity and strategy, developing and executing organic social media strategies for a diverse portfolio of brands. If you’re someone who thrives on variety, enjoys writing content that actually connects, and wants to help build brands people care about, this is your seat at the table.

What You’ll be Doing:

• Lead and execute organic social media strategy across platforms like Meta, TikTok, and LinkedIn (based on each brand’s platform mix)
• Write high-quality, brand-aligned copy for social content assets (posts, reels, stories, etc.)
• Collaborate closely with designers and videographers to ideate and produce compelling content
• Schedule, publish, and monitor organic social content for multiple brand accounts
• Analyze performance and report on key metrics (engagement, reach, impressions, followership)
• Optimize content and posting strategies based on platform trends, performance data, and audience insights
• Help manage and maintain the social “voice” and tone for each partner brand
• Collaborate with brand strategists and digital marketers to ensure alignment with larger campaign goals
• Occasionally support post boosting or small paid social initiatives

What We’re Looking For:

• A sharp, strategic mind with a deep understanding of how social content can drive engagement and results
• Exceptional writing skills with proven ability to adapt voice and tone across multiple brands
• Strong sense of ownership over the performance of social content
• Highly organized and able to manage multiple brands/accounts at once
• Flexible, efficient, and creative under pressure
• Naturally curious and excited to stay ahead of trends and platform updates
• Comfortable collaborating with both creatives and data-driven marketers

What Makes This Role Unique:

At Tribu, our social strategists don’t just schedule content—they help brands grow tribes. You’ll manage social strategy for a range of brands with different voices and goals, meaning your days will be dynamic and never dull. You’ll work with an in-house creative team that wins awards and a digital team that knows how to drive results. It’s a role for someone who loves both the art and the analytics of social.

Collaboration Expectations:

• Work with the creative team to translate ideas into visual and video assets
• Collaborate with digital marketers to align on campaign goals, SEO keyword integrations, and performance metrics
• Actively shape and refine social strategy in partnership with brand strategists

Success Metrics:

• Growth in organic followership
• High and improving engagement rates (especially shares)
• Strong reach and impression performance
• Clear connection between social performance and partner business goals

Things to Think About Before You Apply to Join the Tribe

Can you keep up?Tribu moves fast. Deadlines don’t wait, and neither do we. We’re a high-energy team juggling multiple projects every day. If you thrive in a fast-paced, always-on environment, you might be our kind of people.

Are you exploring — or ready to dive in?Curiosity is where it all starts, and we love that. But we’re also a place where passion meets purpose. Whether you’re newer to advertising or more experienced, what matters most is that you’re serious about growing in this space, and you already know this is the industry you want to be in.

Are you in it for the long run?We’re big believers in the power of long-term relationships, with our team, our partners, and the work we do. While everyone’s path is different, we’re looking for people who want to grow roots, not just pass through. If you're looking to build something meaningful and lasting, we’re probably your kind of people.

Job Type: Full-time

Pay: $42,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person