Social Media Specialist

develop and execute company's social media strategy to increase brand visibility, engage with target audiences, and support business goals. The role is both creative and data-driven.

Key responsibilities
Strategy and planning

• Create and implement strategy: Develop comprehensive social media marketing plans that align with the company's overall business objectives.
• Manage content calendar: Oversee the content schedule across all social media platforms to ensure a consistent and timely presence.
• Conduct research: Stay current with the latest social media trends, algorithm changes, and competitor activity to inform strategy.
• Analyze data: Use analytics tools (e.g., Google Analytics, Facebook Insights) to track and analyze the performance of social media campaigns.

Content creation and management

• Develop content: Create, curate, and edit engaging content such as text posts, images, and videos tailored for each platform.
• Maintain brand voice: Ensure all online communication is consistent with the brand's tone, personality, and values.
• Manage accounts: Oversee the day-to-day management of all social media channels, including account design and layout.

Community engagement and outreach

• Engage with followers: Foster a vibrant online community by monitoring, listening, and responding to comments, queries, and direct messages.
• Run campaigns: Plan and execute promotions, contests, and other campaigns to boost brand awareness and engagement.
• Manage influencers: Form relationships and oversee collaborations with influencers and brand ambassadors.

Analytics and reporting

• Measure performance: Monitor key performance indicators (KPIs), such as engagement rate, reach, and click-through rate, to assess campaign effectiveness.
• Report findings: Present regular reports and insights to stakeholders, demonstrating the return on investment (ROI) of social media activities.
• Optimize strategy: Use data to adjust and refine social media strategies for continuous improvement.

Job Type: Full-time

Pay: AED2,000.00 - AED4,000.00 per month