Social Media Specialist

Overview:

The Social Media Specialist is a Part-Time Position. We offer competitive compensation, PTO and an employee discount for part-time employees.

Job Purpose:

The Social Media Specialist is responsible for developing, implementing, and managing our social media accounts as well as implementing strategies to increase awareness, drive engagement, and boost participation in Park District programming and events. The Social Media specialist is responsible for continually elevating the Park District brand while communicating its Mission, Vision, and Values. The social media specialist should possess a strong understanding of Facebook, Instagram, Twitter, and LinkedIn, including paid social media tools (Facebook Ads Manager, etc.). This role requires a creative thinker who can produce high-quality content, including images, videos, and copy, that aligns with our brand voice and marketing goals. This is an in-person role; employee is required to be in the office during working hours unless capturing content.

Essential Functions:

Social Media Strategy:

• Develop, implement, and manage social media strategies and content across platforms to align with District goals.
• Create and maintain a content calendar, ensuring timely, consistent, and effective content delivery.
• Identify trends and insights, and optimize content and strategies based on the latest social media trends.
• Work with marketing leadership to monitor emerging social media platforms and develop/implement new channels as appropriate.

Content Creation:

• Plan, shoot, edit, and optimize visual content for social media, including behind-the-scenes, tutorials, user-generated content, etc.
• Write compelling captions and copy that drive engagement and resonates with our target audience.

Community Engagement:

• Monitor, respond to, and engage with our social media followers to enhance customer relationships.
• Manage and execute social media campaigns, contests, etc.to drive engagement.

Analytics & Reporting:

• Track, analyze, and report on social media performance metrics such as engagement rates, follower growth, reach, and conversions.
• Use data-driven insights to revise and optimize content strategies.
• Provide regular reports to the marketing team highlighting success, and opportunities for growth.

Additional Functions:

• Assists with Department Special Event facilitation including Day in Our Village, Park Grand Openings, and 4th of July Parade.
• Performs additional duties as assigned.

Knowledge, Skills, and Work Experience Required:

• A minimum of a High School diploma or equivalent.
• Two to four years of work experience in social media management and content creation.
• Proven track record of growing social media accounts and creating engagement content.
• Proficiency in social media platforms for business (Instagram, Facebook, LinkedIn, X, etc.)
• Proficiency in paid social media tools, including Facebook Ads Manager.
• Strong skills in photography, videography, and editing tools (e.g., Adobe Creative Suite and Canva)
• Excellent oral and written communication skills, with a keen eye for detail.
• Ability to work independently, problem solve and work in a fast-paced environment.
• Excellent organizational skills to manage multiple projects and information from several sources.
• Certification in advanced Cardio Pulmonary Resuscitation (CPR), First Aid and Automated External Defibrillator (AED) within 1 month of employment and keep certification current. The District provides this training.

Recommended:

• An associate or bachelor’s degree from a community college or university.
• Communications, marketing or graphic design skills.

Work Environment, Physical Demands and Considerations:

• Work from home is not permitted.
• Frequently – walking, standing, reaching, and bending.
• Strength – work requires some lifting and carrying of equipment and supplies.
• Lifting – ability to lift up to 25 pounds.
• Will occasionally be exposed to inclement weather while working at PDOP events including heat, humidity, cold, sunlight, rain, snow and ice.
• Ability to understand and carry out verbal and/or written instructions efficiently and effectively and to read and understand printed material.
• Ability to maintain effective audio-visual and perception needed for making observations, communicating with others, reading and writing, and operating assigned equipment.
• Ability to work collaboratively in a team environment
• Ability to follow through on a task without immediate supervision.
• Ability to interpret and explain District policies and procedures.
• Ability to follow good safety awareness and judgment in all aspects of responsibility.

Customers:
Internal: Park District employees
External: Patrons of Park District of Oak Park; Residents of Oak Park, WSSRA, Partner Organizations
including governmental and non-profit groups, and the Oak Park Business Community

This job description is not designed to cover or contain a comprehensive listing of activities, duties, functions or responsibilities that are required of the employee for this job. Duties, functions, activities or responsibilities may change at any time with or without notice.

The Park District is an Equal Opportunity Employer!