Social Media Specialist

Job Title: Social Media Specialist
Employment Type: Full-time

Role Summary:
The Social Media Specialist will be responsible for planning, implementing, managing, and monitoring the company’s social media strategy to increase brand awareness, improve marketing efforts, and drive engagement.

Key Responsibilities:

• Build and execute social media strategy aligned with business goals
• Create high-quality content: static posts, reels, stories, and short-form videos
• Oversee day-to-day operations of all platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter)
• Manage social media calendars, campaign planning, and timely posting
• Respond to customer queries, comments, and brand mentions
• Collaborate with designers, copywriters, and marketing team
• Analyse weekly/monthly analytics and prepare performance reports
• Monitor competitors and industry trends
• Suggest creative ideas for growth, engagement, and lead funnels

Qualifications:

• Bachelor’s degree in Marketing, Communications, or similar
• 1–3 years of proven social media experience
• Strong knowledge of tools (Meta Business Suite, Canva, analytics tools)
• Excellent communication & creative storytelling skills
• Ability to multitask and work in a fast-paced environment

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person