Social Media Specialist

Overview :

We are looking for a creative and detail-oriented Social Media Specialist to plan, create, and manage content across various social media platforms. The ideal candidate will have hands-on experience in social media strategy, content creation, analytics, and audience engagement. You will work closely with our marketing team to grow our online presence and support brand objectives.

Key Responsibilities

• Develop, schedule, and publish engaging content across all major platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Monitor social channels daily and engage with followers, comments, and messages
• Track key metrics (reach, engagement, growth, CTR) and prepare weekly/monthly performance reports
• Conduct competitive research and stay updated on industry trends
• Collaborate with designers, videographers, and marketing teams to ensure cohesive branding
• Optimize content based on performance insights and platform algorithms
• Assist in running paid ad campaigns via Meta Ads Manager or other tools
• Support influencer collaborations and community management
• Maintain brand voice and ensure all content aligns with company goals

Requirements

• Bachelor’s degree in Marketing, Communications, Media, or related field (preferred)
• 1–3 years of experience in social media management or digital marketing
• Strong understanding of social media platforms and analytics tools
• Excellent writing, communication, and storytelling skills
• Ability to create basic visual content (Canva, Adobe tools, or similar)
• Knowledge of paid advertising (Meta/Google Ads) is a plus
• Strong organizational skills and attention to detail
• Creativity and ability to work in a fast-paced environment

Preferred Skills

• Video editing ( Wonder share Fillmore , DaVinci Resolve , Adobe Premiere, etc.)
• Basic graphic design skills
• Experience with influencer marketing
• Understanding of SEO and content trends

Benefits

• Competitive salary
• Flexible work schedule
• Health insurance / Paid time off (as applicable)
• Opportunities for career growth
• Creative and collaborative work environment

Additional Responsibilities

• Other tasks will be assigned based on workflow, priority, and ongoing project needs.

What We’re Looking For

• Basic understanding of social media and digital tools.
• Attention to detail and willingness to learn.
• Ability to handle multiple tasks in a fast-paced environment.

Education:

• Any graduate (Preferred).

Language:

• English (Preferred)
• Tamil (Preferred)

Work Location: In person

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person