Social Media Specialist

Job Information

Date Opened

10/09/2025

Job Type

Full time

Work Experience

Proven experience in social media management and campaign execution.

Job Opening Status

In-progress

Industry

Entertainment

City

Central Salalah

State/Province

ZÂ¸ufar

Country

Sultanate of Oman

Zip/Postal Code

0000

Job Description:

We are seeking a highly motivated and creative social media and creative specialist to join our dynamic.

The ideal candidate will be responsible for overseeing and executing the comprehensive social media strategy for the company campaign, ensuring alignment with the overall marketing goals and objectives.

Key Responsibilities:

1. Creative Services:

Develop and maintain visual guidelines for corporate identity specific to the company
Standardize key visuals for annual campaigns, adapting them for targeted marketing initiatives.
Create visually appealing adaptations of thematic, tactical, and personal communications in both English and Arabic.
Oversee in-mall branding initiatives.

2. Social Media Audit:

Analyze MGM's current social media presence, including profiles, content, and engagement metrics.

3. Social Media Strategy Development:

Formulate a comprehensive social media strategy to enhance brand awareness, engage followers, generate leads, and drive sales.
Identify target audiences for each campaign and develop tailored content that resonates with them.

4. Content Creation:

Write, edit, and schedule engaging content in English and Arabic across various platforms (Twitter, Instagram, Facebook, LinkedIn, TikTok, etc.).
Incorporate dynamic elements such as Instagram Stories, GIFs, animations, Reels, IGTV, and carousel posts.

Edit and update materials received from tenants as needed; shoot high-quality tenant material using professional phone equipment.
Organize photography and videography sessions daily; cover events at the mall.
Produce a minimum of 14 posts and 24 stories per month, along with two video content.
Conduct at least one competition monthly and keep up with the latest trends in content creation.

5. Community Management:

Respond promptly to comments and questions; moderate conversations and resolve disputes effectively.
Drive user engagement and increase interaction rates online.

6. Social Media Advertising:

Set budgets, create ad campaigns, and track performance metrics.
Manage social media buying and advertising campaigns to align with campaign goals.

7. Measurement and Reporting:

Measure the effectiveness of social media campaigns; track progress and make necessary adjustments.
Provide comprehensive monthly reports detailing campaign performance and insights.

Requirements

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in social media management and campaign execution.
Strong understanding of various social media platforms and their respective audiences.
Excellent written and verbal communication skills in English and Arabic.
Proficiency in graphic design tools (e.g., Adobe Creative Suite).
Ability to work collaboratively in a fast-paced environment.
Strong analytical skills to assess campaign performance.

Working Conditions:

Flexibility to work after hours during weekends and holidays as needed to meet campaign deadlines or attend events.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Experience with social media analytics tools to measure engagement and campaign success.
Creative mindset with an eye for detail in visual content creation.
Ability to adapt quickly to changing trends in social media and marketing strategies.

Please submit your resume along with a portfolio showcasing your previous work in social media campaigns.

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