Social Media Specialist

About the Role

Atelier Rebul is looking for a senior-level Social Media Executive to lead our global social media presence and elevate our premium brand identity worldwide. Reporting directly to the Digital Marketing Manager, this role will be responsible for driving the global Instagram strategy, guiding local TikTok activations, managing agencies, and overseeing influencer collaborations.

The ideal candidate will bring 5+ years of experience in social media management within premium/luxury brands, with strong expertise in both creative content development and data-driven analysis. This role requires agility, creativity, and a strategic mindset to balance global consistency with local cultural relevance.

Key Responsibilities

• Own and manage the global Instagram strategy, ensuring premium positioning and consistent brand voice.
• Provide guidelines, frameworks, and toolkits for local markets to execute TikTok strategies aligned with brand identity.
• Lead agency management for content creation, campaign execution, and social activations.
• Oversee content calendars, creative briefs, and global assets, ensuring alignment with brand heritage and premium standards.
• Design and coordinate influencer strategies, supporting both global partnerships and local collaborations.
• Analyse KPIs, produce detailed reports, and recommend optimisations to the Digital Marketing Manager.
• Monitor global social media trends and integrate insights into brand strategy.
• Act as a connector between HQ and local teams, ensuring alignment and collaboration across markets.

What We’re Looking For

• 5+ years of professional experience in social media management, ideally within premium/luxury brands.
• Proven success in Instagram management at a global scale and familiarity with TikTok content dynamics.
• Strong background in agency management, influencer marketing, and content development.
• Highly creative, trend-aware, and able to adapt global narratives to local contexts.
• Analytical mindset with solid reporting and optimisation skills.
• Flexible, proactive, and collaborative, able to work across multiple stakeholders and time zones.
• Fluency in English; additional languages are an advantage.

Why Join Us?

• Be part of a premium global brand with 130 years of heritage and ambitious international growth.
• Lead impactful digital storytelling across diverse global markets.
• Collaborate with international teams and agencies, shaping Atelier Rebul’s digital presence worldwide.