Social Media Specialist

Job Summary

The Social Media Specialist at The Groves is responsible for producing premium digital content that reflects the luxury, creativity, and immersive atmosphere of one of Saudi Arabia’s leading experiential destinations. The role combines content creation, storytelling, analytics, AI usage, community engagement, and brand guardianship across all platforms (Instagram, TikTok, Snapchat, X).

Key Responsibilities

A. Content Creation

• Daily filming of high-quality Reels, TikToks, Stories & short-form videos.
• Professional photography for food, interiors, events, and behind-the-scenes.
• Editing videos using:
• • CapCut Pro
  • Final Cut / VN
  • Runway Gen-3 AI
• Creating emotional and aesthetic storytelling for each brand at The Groves (Haret Abu Issam, Charlie Chonka, Gulnaz Khanum, Zodiac Garden, etc.)

B. Content Ideation & Strategy

• Build monthly content calendars aligned with events and food specials.
• Create moodboards and creative concepts for social campaigns.
• Track global social media trends and adapt for The Groves.

C. AI & Technology (2025 Requirements)

• Use Runway, Midjourney, Firefly for visual enhancements.
• Use AI tools for:
• • Trend prediction
  • Caption variations
  • Data insights
  • Background clean-up
  • Video stabilization & upscaling

D. Posting & Community Management

• Daily posting across all platforms.
• Respond to DMs professionally and quickly (within 1 hour).
• Manage guest inquiries and coordinate with Reservations.
• Follow up on influencer content and tags.

E. On-Ground Coverage

• Cover VIP visits, live performances, crowds, ambience, and events.
• Work closely with operations for real-time updates.
• Capture seasonal moments (Christmas, Winter, New Year, weekends).

F. Analytics & Reporting

• Weekly and monthly analytics reports (reach, engagement, growth).
• Competitor benchmarking.
• Identify posting times and content that performs best.

G. Brand Alignment

• Ensure all content matches the luxury aesthetic of The Groves.
• Maintain consistent tone of voice in Arabic & English.
• Protect brand reputation and respond to issues promptly.

Requirements

Technical Skills (Must Have)

• Expert in Reels, TikTok, Snapchat content
• Strong video editing skills
• Strong photography skills (especially for F&B & interiors)
• Knowledge of AI-enhanced video editing
• Graphic design basics (Canva / Adobe Express)

Soft Skills

• Fast, creative, and detail-oriented
• Able to work under pressure (peak season)
• Excellent communication in Arabic + English
• High sense of aesthetics and luxury-brand feeling
Not shy to direct guests/staff for video content

KPIs

• Monthly follower growth
• Engagement rate
• Reach per video
• Frequency of viral content
• Response time in DMs
• Quality and consistency of content
• Accuracy and punctuality of reports

About The Group:

SIHAMCO is a strategic partner operating proudly under the General Entertainment Authority (GEA), National Events Center (NEC), Riyadh Season and Jeddah Season since 2019.

At SIHAMCO, we don’t just lead Saudi Arabia’s hospitality and entertainment evolution—we create it from the ground up. Since 2008, we’ve been designing, constructing, and operating exceptional experiences that blend local authenticity with global standards. Every destination and concept we launch reflects our commitment to cultural storytelling, creative excellence, and operational precision.

Crafting a Homegrown Legacy

All brands under SIHAMCO are homegrown Saudi concepts, fully developed in-house — from initial vision and brand identity to concept creation, design, execution and operation. We don’t import ideas; we build them — crafting unforgettable experiences from scratch that resonate deeply with both local and international audiences.

Our Signature Brands

Every brand under our umbrella is proudly reflecting the heart and soul of Saudi culture, while achieving international acclaim. With over 25 original homegrown brands, SIHAMCO not only sets — but consistently surpasses — global standards in Entertainment, Hospitality, F&B, Lifestyle, Wellness, Family & Pet Entertainment Experience. Our signature ventures: The Groves, ZodiaC Cuisine, Little Krazy, LucaLand, LucaPark, The Polar Ice Bar, Milk & Butter Nail Spa, Kooz Karak, Birds of Eden, El Lechazo, Khawaja Yanni, Zama Zulu, Hawanim Groves City, Vida Vera, The Groves Pizzeria and Gem-In-I showcase what it means to innovate locally and shine globally.

Our brands are also registered across the GCC and internationally such as the United Kingdom, Egypt, Morocco etc ensuring full legal protection and readiness for global expansion.

We Are Only Getting Started!

Several exciting new concepts and brands are currently under development, with launches planned in the coming months. From bold new ideas to thoughtfully crafted experiences, SIHAMCO continues to grow its portfolio with originality, creativity and cultural pride.

People First

Our team is our greatest asset—a dynamic mix of local talent and international expertise, all united by a passion for excellence. We nurture careers, encourage creativity, and build leaders.

Benefits

At SIHAMCO, we believe in rewarding our team with more than just a job — we offer an inspiring work environment and real opportunities for growth. Our benefits include:

• Competitive salary packages – aligned with market standards and experience
• Visa (1 year temp) & Flights into the country for non-citizens
• Accommodation
• Transportation Allowance
• Career development & Internal promotions – grow with us across departments and seasons
• Creative & collaborative work culture – built on passion, innovation, and attention to detail
• Exposure to high-end hospitality & entertainment concepts – gain experience in premium F&B and entertainment
• Experience working on premium events within The Groves, Riyadh Season
• Cultural diversity – join a team of passionate professionals from around the world

Join us and be part of a company that’s redefining hospitality in Saudi Arabia and beyond.