Social Media Specialist

Job Description: Media Buyer

Role Overview
We are looking for a results-driven Media Buyer to plan, execute, and optimize paid advertising campaigns across digital platforms to maximize ROI and drive business growth.

Key Responsibilities

• Plan, launch, and manage paid ad campaigns (Meta, Google, TikTok, YouTube, etc.)
• Allocate and optimize ad budgets based on performance
• Conduct audience research, targeting, and retargeting
• A/B test creatives, copy, and landing pages
• Monitor KPIs (CPA, ROAS, CTR, CPC, conversions)
• Analyze performance and prepare detailed reports
• Collaborate with creative and marketing teams
• Stay updated with platform trends and policy changes

Requirements

• 4+ years of experience in paid media buying
• Hands-on experience with Meta Ads Manager and Google Ads
• Strong analytical and data-driven mindset
• Experience with tracking tools (Pixel, GA, GTM)
• Understanding of funnels and conversion optimization
• Excellent communication and reporting skills

Preferred Skills

• E-commerce or lead generation experience
• Experience scaling ad budgets
• Knowledge of CRO and landing page tools

Job Description: Social Media Specialist

Role Overview
We are seeking a creative Social Media Specialist to manage our social media presence, create engaging content, and grow our online community across platforms.

Key Responsibilities

• Manage daily posting and scheduling across social platforms
• Create engaging content (posts, reels, stories, captions)
• Develop and execute social media content calendars
• Engage with followers (comments, DMs, community management)
• Monitor trends, hashtags, and competitor activity
• Track performance metrics (reach, engagement, growth)
• Collaborate with design, video, and marketing teams
• Support influencer and brand collaborations

Requirements

• 1–3+ years of social media management experience
• Strong content creation and copywriting skills
• Knowledge of Instagram, Facebook, TikTok, LinkedIn, Twitter/X
• Familiarity with scheduling tools (Hootsuite, Buffer, Later, etc.)
• Basic analytics and reporting skills
• Creative mindset with attention to brand voice

Job Type: Full-time

Work Location: Remote