Social Media Specialist

Key Responsibilities:

Social Media Management:

• Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, TikTok, X, YouTube, etc.) aligned with overall brand goals.
• Manage content calendars, campaigns, and community engagement to grow followers and enhance brand visibility.
• Analyze social media insights and performance metrics to continuously optimize strategies.
• Collaborate with creative and content teams to ensure brand consistency and impactful storytelling.

Performance Marketing:

• Plan, execute, and optimize paid media campaigns (Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, LinkedIn Ads).
• Drive measurable results in terms of reach, engagement, traffic, lead generation, and conversions.
• Monitor campaign performance, manage budgets, and generate performance reports.
• Implement A/B testing and continuously refine targeting, creatives, and bidding strategies.

YouTube Management:

• Manage and grow the brand’s YouTube channels.
• Develop strategies for audience growth, engagement, and retention.
• Manage and Schedule Chanel Content.
• Optimize videos for SEO titles, tags, descriptions, thumbnails, and playlists.
• Plan and execute YouTube ad campaigns, including skippable/non-skippable ads, bumper ads, and discovery campaigns.
• Track performance analytics and adjust strategy accordingly.

SEO & SEM:

• Conduct keyword research, competitor analysis, and SEO audits for website and digital content.
• Develop and execute on-page and off-page SEO strategies to improve ranking and organic traffic.
• Manage SEM campaigns on Google Ads and other search engines.
• Optimize landing pages for maximum conversion.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 3–5 years of experience in social media management and digital marketing.
• Proven expertise in performance marketing, SEO, SEM, and YouTube marketing.
• Strong command of ad platforms (Meta Business Suite, Google Ads, YouTube Studio, LinkedIn Campaign Manager).
• Familiarity with tools like Google Analytics and HubSpot.
• Excellent analytical, communication, and storytelling skills.
• Creative mindset with a data-driven approach.
• Ability to multitask and manage multiple campaigns simultaneously.

Timing: 9:00am-5:00pm/ Mon-Sat

Job Type: Full-time

Pay: Rs50,000.00 - Rs55,000.00 per month

Experience:

• Social Media Specialist: 2 years (Required)

Work Location: In person