Social Media Specialist

Role Overview

We are looking for a creative and performance-driven Social Media Specialist to manage and grow our brand presence across digital platforms. The ideal candidate should understand content trends, audience engagement, and social media growth strategies.

Key Responsibilities

• Plan, create, and publish engaging content across platforms (Instagram, Facebook, YouTube, LinkedIn, etc.)
• Develop and execute monthly content calendars
• Monitor trends and create viral / trend-based content
• Manage daily posting, reels, stories, and community engagement
• Respond to comments, DMs, and customer queries professionally
• Coordinate with design, content, and marketing teams
• Track performance metrics and prepare monthly reports
• Optimize content based on analytics and insights
• Collaborate with influencers and brand partners

Requirements

• 1–3 years experience in social media management
• Strong understanding of Instagram & short-form video content
• Knowledge of Canva / basic editing tools
• Understanding of hashtags, reach, engagement & growth strategies
• Basic knowledge of paid ads is a plus
• Creative mindset with strong communication skills

Preferred Skills

• Experience handling D2C / ecommerce brands
• Knowledge of influencer marketing
• Performance-driven approach
• Ability to handle multiple campaigns

Job Type - Full-time

Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person