Social Media Specialist

We are seeking a Social Media Specialist to manage and optimize all company social media platforms and paid advertising channels. This role focuses on platform management, campaign performance, and lead generation, ensuring strong digital presence and measurable business results.

Key Responsibilities:

• Manage and oversee all social media platforms from an operational and strategic perspective
• Plan, launch, and optimize paid campaigns across Meta Ads Manager, Snapchat Ads, TikTok Ads, and Google Ads
• Manage Google Search, Display, Performance Max, and retargeting campaigns
• Control ad budgets, audience targeting, bidding strategies, and campaign structure
• Align digital campaigns with promotions and sales objectives
• Manage comments, inquiries, and online engagement
• Stay updated with platform trends, algorithm updates, and advertising best practices
• Manage daily posting schedules and content calendars

Requirements:

• Strong knowledge of Meta Business Manager and performance marketing tools
• Proven experience managing social media platforms and Google Ads campaigns
• Experience in campaign optimization, analytics, and reporting
• Experience in Meta Ads Manager, Snapchat Ads, TikTok Ads
• Bilingual (Arabic / English)