Social Media Specialist

Job Description: Social Media Specialist

Company: Zygobit
Location: Bestech Business Tower, sector 66, Mohali (Work From Office)
Experience: 5+ Years
Industry: Fintech / IT Services / Digital Products
Department: Digital Marketing

About Zygobit

Zygobit is a leading technology company innovating across Fintech, Web, Mobile, AI, and Blockchain solutions. Our mission is to redefine digital financial experiences by building scalable, future-ready products for global markets.

We are looking for a creative, analytical, and fintech-savvy Social Media Specialist who can build strong digital communities, amplify brand visibility, and drive measurable engagement across platforms.

The Role

As a Social Media Specialist at Zygobit, you will lead the strategy, execution, and optimization of our social media presence across key platforms. You will create compelling fintech-focused narratives, manage campaigns, and drive engagement that supports product marketing and lead generation goals.

This role requires a balance of creativity and data-driven decision-making, along with deep understanding of fintech audiences and digital product positioning.

Key Responsibilities

1. Social Media Strategy & Planning

• Develop and execute comprehensive social media strategies for fintech products and digital solutions.
• Create platform-specific growth strategies for LinkedIn, Instagram, YouTube, and fintech communities.
• Align social media objectives with broader digital product marketing and brand goals.
• Identify new growth opportunities across emerging platforms and fintech forums.

2. Content Creation & Publishing

• Create, schedule, and publish engaging content including posts, carousels, short-form videos, thought leadership snippets, and product highlights.
• Develop fintech-focused storytelling that simplifies complex financial and technical concepts.
• Maintain consistent brand voice, visual identity, and messaging across all platforms.
• Collaborate with content and design teams to produce high-quality creative.

3. Community Management & Engagement

• Engage with fintech communities, respond to comments and inquiries, and foster meaningful discussions.
• Build relationships with fintech influencers, partners, and thought leaders.
• Strengthen brand credibility through active participation in industry conversations.

4. Paid Social & Campaign Management

• Plan and manage paid social media campaigns targeting fintech and B2B tech audiences.
• Optimize ad performance for engagement, lead generation, and product awareness.
• Execute influencer collaborations and sponsored campaigns.
• Monitor ROI, CPL, and conversion metrics to improve campaign effectiveness.

5. Analytics & Performance Optimization

• Track KPIs including reach, engagement rate, follower growth, CTR, and conversions.
• Use analytics tools to evaluate campaign performance and refine strategy.
• Conduct competitor benchmarking and trend analysis within fintech and digital product marketing.
• Provide performance reports with actionable insights for leadership.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 5 years of social media management experience, preferably in fintech, SaaS, or digital product marketing.
• Strong understanding of platform algorithms and engagement strategies tailored for fintech audiences.
• Proven ability to create compelling content (copy, visuals, short-form video).
• Experience managing paid campaigns and audience targeting.
• Analytical mindset with expertise in tracking and reporting social KPIs.
• Excellent communication and cross-functional collaboration skills.

Preferred Skills

• Knowledge of SEO and content marketing integration with social media.
• Experience with fintech influencer collaborations and B2B thought leadership campaigns.
• Familiarity with fintech communities and digital forums.
• Basic graphic design and video editing skills (Canva, Adobe Suite, or similar).

Who You Are

The Digital Storyteller: You can translate complex fintech features into engaging, shareable content.

The Growth Marketer: You focus on measurable engagement, not vanity metrics.

The Community Builder: You understand how to foster trust and authority in fintech audiences.

The Creative Analyst: You balance creativity with data-driven optimization.

Mohali-Based Professional: You are excited to work from our Mohali office and contribute to a collaborative team culture.

Why Join Zygobit?

Impact: Shape the social media presence of innovative fintech and digital products.

Growth: Work across AI, Blockchain, Web, and Mobile technologies in a fast-evolving industry.

Influence: Play a key role in brand building and digital product marketing strategy.

Culture: Join a collaborative, performance-driven, and learning-focused environment.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person