Social Media Specialist

Position Overview
1905 New Media, an integrated marketing firm headquartered in St. Louis with an office in Chicago, is seeking a Social Media Specialist to join our team. We pride ourselves on fostering a supportive and inclusive environment that embraces change, encourages experimentation and prioritizes continuous learning. Our team thrives on creative problem solving in an ever evolving digital landscape.

The Social Media Specialist leads social media efforts for assigned clients, serving as the day-to-day social expert and a key strategic partner, and reports directly to the Social Media Manager. This position plays a critical role across client accounts, collaborating closely with marketing strategists, account managers and creative teams to deliver high-impact social programs.

The ideal candidate is proactive, curious and solutions-oriented, with strong analytical skills and a natural ability to follow through. They are both creative and strategic — comfortable thinking outside the box while grounding ideas in performance data.

Job Responsibilities:

• Lead organic social media strategy and execution for assigned clients across a variety of industries
• Create and oversee content across formats (copy, graphics, short-form video), ensuring platform relevance and brand alignment
• Collaborate cross-functionally with strategists, account managers and creative teams to develop calendars that align with integrated campaigns
• Conduct social audits and translate insights into clear, actionable strategies aligned with client goals
• Clearly and professionally communicate and present ideas, insights and performance data to internal teams and clients
• Leverage AI tools to enhance content ideation, production, testing and performance optimization
• Identify and manage influencer/creator partnerships, including outreach, vetting and campaign coordination
• Monitor social conversations and trends to proactively identify opportunities for engagement and innovation
• Analyze performance data and optimize campaigns to drive KPIs such as engagement, reach, conversions and ROI
• Ensure strong follow-through on all deliverables and timelines

Education/Experience Requirement:

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field
• 3+ years of professional experience in organic social media, preferably in an agency or similar fast-paced environment
• Proven experience managing multiple clients or brands across a variety of industries
• Advanced knowledge of major social platforms (Meta, Instagram, LinkedIn, TikTok, X, Pinterest)
• Experience using social media management and analytics tools (e.g., Sprout or similar)
• Experience leveraging AI tools for content creation, optimization and workflow efficiency
• Strong understanding of influencer/creator marketing and outreach best practices
• Excellent writing and editing skills with attention to detail (AP and/or Chicago style)
• Ability to analyze data, draw insights, and make strategic recommendations
• Strong organizational and time management skills with the ability to manage multiple priorities in a fast paced environment
• Desire to work in a collaborative and inclusive team environment

Candidates must be located within the St. Louis or Chicago area and will be required to work from the St. Louis office and attend in-person meetings periodically based on client and team needs.

About 1905 New Media:

Our company was founded as Thomson Printing in (you guessed it!) 1905. Over the years, 1905 New Media has grown to include multiple divisions focused on branding, digital marketing, web design and development, public relations, and commercial printing. Our success can be attributed to a team-first environment with a supportive culture, exceptional client service focused on integrity in the market, and a talented team who shows up each day to do cool stuff. We have assembled a group of creative problem solvers motivated by doing their best work in a high-energy, fun environment.

The core competencies of 1905 New Media include:

• Brand development and messaging
• Website design and development
• Data analytics
• Social media
• SEO
• Paid search
• Copywriting
• Email marketing
• Graphic design
• Direct mail
• Commercial printing
• Public relations
• Crisis communications
• And more

1905 New Media is committed to providing an inclusive work environment. We do not discriminate on the basis of race, religion, national origin, ancestry, gender, sex, sexual orientation, gender identity and/or expression, age, veteran status or disability.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 3 years (Required)

Ability to Relocate:

• Chicago, IL 60647: Relocate before starting work (Required)

Work Location: Hybrid remote in Chicago, IL 60647