Social Media Specialist

Company: Lucid Web Solutions
Location: Onsite – Karachi
Employment Type: Full-Time

Key Responsibilities

• Develop and execute complete social media and digital marketing strategies
• Lead and manage the social media/marketing team to achieve business goals
• Plan, launch, and optimize paid campaigns across multiple platforms
• Manage brand presence on Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, Google, and other digital channels
• Oversee content calendars, campaign ideas, and audience engagement strategies
• Analyze campaign performance and generate actionable reports
• Coordinate with graphic designers, content creators, and sales teams
• Build lead generation and conversion-focused campaigns
• Stay updated with market trends, competitor strategies, and platform updates
• Handle international client communication, presentations, and meetings professionally

Required Skills & Qualifications

• 2+ years of experience in social media marketing / digital marketing
• Strong expertise across all major social media platforms
• Hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and other campaign tools
• Excellent understanding of paid media strategy, lead generation, and brand growth
• Good understanding of graphic design and creative direction
• Excellent written and verbal communication skills
• Proven experience dealing with international clients
• Strong leadership, team management, and decision-making skills
• Ability to manage multiple projects in a fast-paced environment

Nice to Have

• Experience in IT / Software industry marketing
• Knowledge of SEO, automation tools, and CRM systems
• Experience scaling brands internationally
• Performance marketing and funnel optimization expertise

Job Type: Full-Time
Work Location: In person

Work Location: In person