Social Media Specialist

Location: Gulberg 3, Lahore

Key Responsibilities:

Plan, execute, and optimize paid campaigns across platforms like Facebook, Instagram, and LinkedIn

Develop and manage a content calendar aligned with marketing goals

Create engaging content (posts, images, videos) tailored to each platform

Monitor and engage with the online community (comments, messages, mentions)

Ensure consistent branding across all digital channels

Track performance metrics and optimize strategies using analytics tools

Requirements:

Bachelor’s degree in Marketing, Communications, or related field

2+ years of experience in social media or digital marketing

Hands-on experience with paid campaigns and analytics tools

Strong communication and content creation skills

Familiarity with tools like Canva or Adobe Creative Suite is a plus

Ability to manage multiple projects in a fast-paced environment

Pay: Rs40,000.00 - Rs50,000.00 per hour

Work Location: In person