Social Media Specialist (International Markets)

IBSTEC is a fast-growing and innovative technology company delivering high-quality digital solutions to clients worldwide. We are committed to excellence, creativity, and global impact. To further strengthen our international presence, we are seeking an experienced and strategic Social Media Specialist.

Role Overview

We are looking for a highly motivated and results-oriented Social Media Specialist with proven experience managing and growing social media platforms for international audiences. The ideal candidate will have a strong understanding of global digital trends, cross-cultural communication, and data-driven content strategies.

Key Responsibilities

• Develop, implement, and manage social media strategies targeting international markets.
• Create engaging, high-quality, and culturally relevant content across multiple platforms (LinkedIn, Facebook, Instagram, X, etc.).
• Plan, execute, and optimize paid social media advertising campaigns with defined budgets and KPIs.
• Monitor performance using analytics tools and prepare detailed monthly and quarterly reports.
• Research global market trends, competitors, and audience behavior to refine strategy.
• Actively engage with international audiences while maintaining a consistent and professional brand voice.
• Collaborate with marketing and design teams to ensure alignment with overall brand objectives.

Requirements

• Minimum 2 years of hands-on experience in social media management for international or global markets.
• Strong expertise in content creation, social media advertising, and analytics tools (Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, etc.).
• Proven ability to manage multiple platforms and campaigns simultaneously.
• Excellent written communication skills with a strong sense of creativity and branding.
• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field (preferred).

What IBSTEC Offers

• Competitive salary package.
• Opportunities for professional growth and skill development.
• A collaborative, supportive, and innovation-driven work environment.
• Exposure to international projects and global markets.

Immediate joiners will be preferred.

Location: Gulberg V, Lahore

Job Type: Full-time

Work Location: In person