Social Media Specialist (Paid Social)

About Us

Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.

Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.

As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

Role Overview

You will manage all paid social advertising for Bybit across Meta, TikTok, X, LinkedIn and other platforms. You will own the full pipeline from strategy to execution, reporting and optimization. Your goal is to improve traffic quality, conversion rates and scale campaigns that drive real business results.

Key Responsibilities

• Plan, launch and manage paid social campaigns end to end

• Build audiences, test new audiences and optimize existing ones

• Create clear campaign structures and naming conventions

• Work with the creative team to brief, test and optimize ad creatives

• Set up tracking, tagging and attribution parameters correctly

• Monitor performance daily and adjust budgets, bids and placements

• Run structured experiments (creative tests, audience tests, funnel tests)

• Report performance with clear insights and action points

• Identify issues in pixel firing, broken journeys and attribution gaps

• Work closely with product, social, compliance and regional teams

• Improve CVR across regions by refining targeting and landing page alignment

• Ensure all campaigns follow platform policies and local regulations

• Keep up with platform changes and algorithm updates

What You Need

• 3 to 5 years experience running paid social ads (agency or in-house)

• Strong hands-on experience with Meta Ads, TikTok Ads, X Ads, LinkedIn Ads

• Solid understanding of conversion funnels and attribution

• Experience working with large budgets

• Ability to analyze data quickly and turn it into actions

• Comfortable managing many campaigns at the same time

• Strong testing mindset • Good communication and ability to work across teams

• Crypto or fintech experience is a plus

• Strong English required

What Success Looks Like

• Cleaner account structure

• Better audience quality

• Higher CTR and CVR on performance campaigns

• Lower CPA • Faster experimentation cycles

• Fewer tracking issues or broken journeys

• Predictable weekly reporting

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.