Social Media Strategist

About VaThala:
VaThala is a leading healthcare platform that connects doctors, nurses, physiotherapists, elderly care providers, wound care specialists, and yoga trainers with patients for home services. We are looking for a creative, detail-oriented, and results-driven Social Media Strategist to strengthen our brand presence, engage our audience, and boost app downloads across multiple platforms.

Key Responsibilities:

• Develop and execute engaging social media strategies to promote VaThala’s services and offers.
• Plan, create, and schedule platform-specific content (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Edit and enhance videos, reels, and photos for social media using tools like CapCut, Premiere Pro, or Canva.
• Run targeted ad campaigns to increase app downloads and service bookings.
• Create storytelling content showcasing healthcare services, success stories, and customer testimonials.
• Monitor and analyse performance metrics (engagement, reach, conversions) and optimise campaigns.
• Stay ahead of social media trends, especially in healthcare and service-based industries.
• Collaborate with the marketing and design teams to ensure consistent branding and messaging.

Requirements:

• Proven experience as a Social Media Strategist, Social Media Manager, or similar role.
• Strong understanding of social media algorithms, ad platforms, and analytics tools.
• Video and image editing skills for creating high-quality social content.
• Creative mindset with strong content writing and storytelling skills.
• Experience in running paid campaigns on Facebook, Instagram, and Google.
• Basic graphic design skills (Canva, Photoshop, or similar) are a plus.
• Excellent communication, organisation, and time-management skills.

Job Type: Full-time

Pay: ₹15,000.00 - ₹22,000.00 per month

Work Location: In person