Social Media Strategist

We are seeking a highly creative and strategic Social Media Strategist to lead our social media efforts across all major platforms. This is not a content posting or scheduling role — we are looking for someone who thrives on developing original, platform-specific ideas that amplify brand visibility, engage audiences, and contribute to long-term brand growth.

Roles & Responsibilities

• Develop and implement innovative social media strategies aligned with the brand's voice, identity, and overall marketing objectives.
• Lead creative ideation for campaigns, content series, and platform-specific executions
• Translate brand initiatives into platform-optimized content strategies that increase brand visibility, engagement, and community growth.
• Identify and leverage emerging trends, hashtags, cultural moments, and platform algorithm changes to keep the brand ahead of the curve.
• Collaborate closely with content creators, designers, and copywriters to bring ideas to life across visual and written formats.
• Lead brainstorm sessions and campaign planning meetings with internal stakeholders.
• Propose and manage social media campaigns with clear KPIs, timelines, and expected outcomes.
• Monitor competitor activity and industry benchmarks to ensure the brand stays relevant and innovative.

Eligibility Criteria

• Proven experience as a Social Media Strategist, Creative Planner, or similar role focused on ideation and strategy (not just content management).
• Deep understanding of social media platforms, their algorithms, user behaviors, and best practices.
• Strong portfolio or case studies showcasing creative campaign ideas and brand-building work.
• Exceptional creative thinking and storytelling abilities.
• Comfortable working in a fast-paced, idea-driven environment.
• Experience with influencer marketing and creator collaborations.
• Background in content creation or creative direction. (Preferred)
• Knowledge of paid social strategies and ad creatives.

Salary : upto 40k

Job Types: Full-time, Permanent

Pay: ₹25,766.69 - ₹40,607.51 per month

Benefits:

• Flexible schedule

Work Location: In person