Social Media Strategist

<Job Summary>
We are seeking an energetic and innovative Social Media Strategist to elevate our brand presence across digital platforms. In this dynamic role, you will craft compelling social media campaigns, develop engaging content, and analyze performance metrics to optimize our outreach efforts. Your expertise will help us connect authentically with our audience, build lasting relationships, and drive brand growth through strategic social media management and marketing initiatives. This paid position offers an exciting opportunity to shape our digital voice and make a meaningful impact in the online space.

<Responsibilities>

• Develop comprehensive social media strategies aligned with brand goals, target audience insights, and current digital marketing trends.
• Create, curate, and schedule engaging content across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite or Buffer.
• Design visually appealing graphics and videos utilizing Adobe Creative Suite applications such as Photoshop and Illustrator to enhance content quality.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; leverage insights to refine strategies.
• Manage social media advertising campaigns on platforms like Facebook Ads to increase reach and engagement while optimizing ad performance through data analysis.
• Collaborate with public relations teams to ensure consistent messaging and effective brand storytelling across channels.
• Analyze web analytics using Google Analytics and other tools to measure campaign effectiveness, track key performance indicators (KPIs), and generate actionable reports.
• Implement SEO best practices and keyword research techniques to improve content visibility in search engine results.
• Engage actively with followers by responding to comments, messages, and reviews to foster community growth and relationship management.
• Stay updated on emerging social media trends, platform updates, and new tools to keep our strategies innovative and competitive.
• Support e-commerce initiatives by integrating social media campaigns with online sales efforts and product launches.
• Proofread all content meticulously to ensure accuracy, consistency, and alignment with branding standards.

<Requirements>

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and video editing software for creating multimedia content.
• Familiarity with social listening tools and web analytics platforms like Google Analytics for data-driven decision-making.
• Hands-on experience managing social media management platforms such as Hootsuite or Buffer for scheduling and monitoring posts.
• Knowledge of Facebook Advertising platform for creating targeted ad campaigns that maximize ROI.
• Strong understanding of SEO principles, keyword research techniques, and content optimization strategies.
• Excellent written communication skills with a keen eye for proofreading and editing content for clarity and branding consistency.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Experience in relationship management—building authentic connections with followers, influencers, partners, and stakeholders.
• Background in branding strategies that enhance brand identity across digital channels.
• Knowledge of photography techniques relevant to social media content creation is a plus.
• Familiarity with web analytics tools for tracking campaign performance metrics effectively. Join us as a Social Media Strategist where your creativity meets strategic insight! Bring your passion for digital storytelling to life by crafting compelling narratives that resonate globally while driving measurable results. Be part of a vibrant team committed to innovation—your ideas will shape the future of our online presence!

Job Types: Part-time, Contract, Temporary

Pay: $53,014.59 - $63,845.53 per year

Expected hours: 5 – 20 per week

Work Location: Remote