Social Media Strategist

Job Summary:

We are seeking a creative, data-driven, and proactive Social Media Manager to lead our brand’s presence across multiple social platforms. The ideal candidate will be responsible for developing and executing platform-specific strategies that drive organic growth, engagement, and brand visibility, while ensuring consistent communication aligned with marketing goals and brand identity.

Key Responsibilities:Strategy & Growth

• Develop and execute platform-specific social media strategies (Instagram, Facebook, LinkedIn, X, TikTok, etc.) to enhance brand awareness and audience engagement.
• Drive organic community growth through targeted content and engagement tactics.
• Identify opportunities to increase reach, follower base, and engagement rates organically.

Content Planning & Execution

• Create, manage, and optimize monthly content calendars aligned with marketing campaigns, product launches, and seasonal trends.
• Collaborate with design, content, and marketing teams to ensure cohesive brand messaging.
• Ensure timely publishing and consistent posting schedules across all platforms.

Analytics & Optimization

• Monitor key social media metrics (reach, engagement, impressions, follower growth, CTR).
• Generate performance reports and extract actionable insights to inform future strategies.
• Implement data-driven optimizations to improve audience retention, engagement, and conversion.

Trend & Algorithm Monitoring

• Stay updated on algorithm changes, emerging trends, and new platform features to maintain competitive advantage.
• Experiment with new formats (Reels, Stories, Shorts, etc.) to enhance reach and engagement.

Community Management

• Manage community interactions across all social media platforms.
• Ensure timely responses to comments, DMs, and inquiries in line with brand voice and communication guidelines.
• Build and nurture relationships with followers, influencers, and online communities.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• 2–4 years of proven experience in managing brand social media accounts.
• Strong understanding of social media algorithms, analytics, and engagement strategies.
• Proficiency with analytics tools (Meta Insights, LinkedIn Analytics, Google Analytics, etc.).
• Excellent copywriting, communication, and storytelling skills.
• Creative thinker with attention to visual aesthetics and brand tone.
• Ability to work in a fast-paced, cross-functional team environment.
• Experience with social media management tools (Hootsuite, Buffer, Sprout Social, Later, etc.) is a plus.

KPIs (Key Performance Indicators):

• Organic follower growth rate
• Engagement rate (likes, comments, shares, saves)
• Reach and impressions
• Response time to community interactions
• Content consistency and calendar adherence
• Conversion and click-through rate (if applicable)

Job Type: Full-time

Pay: Rs80,000.00 - Rs100,000.00 per month

Work Location: In person