Social Media Strategist

Key Responsibilities

Develop and implement comprehensive social media strategies aligned with brand and business goals.  Manage and grow social media accounts across platforms such as Instagram, LinkedIn, Facebook, X (Twitter), TikTok, and YouTube.  Create and manage content calendars, campaign plans, and posting schedules.  Collaborate with designers, videographers, and content writers to produce high-quality content.  Monitor social media trends, platform updates, and competitor activities.  Plan and execute paid social media campaigns in coordination with the marketing team.  Track, analyze, and report on performance metrics including reach, engagement, leads, and conversions.  Engage with audiences by responding to comments, messages, and reviews in a timely manner.  Ensure brand voice, tone, and visual consistency across all social platforms.  Support influencer marketing and collaboration campaigns where required. Required Skills & Competencies  Strong understanding of social media strategy, content marketing, and audience engagement.  Hands-on experience with social media management and analytics tools.  Ability to interpret data and optimize campaigns based on insights.  Excellent copywriting and storytelling skills.  Creative thinking with attention to detail.  Strong time management and multitasking abilities. Qualifications & Experience  Bachelor’s degree in Marketing, Communications, Media, or a related field.  2–4 years of experience as a Social Media Executive, Strategist, or similar role.  Proven experience managing brand or business social media accounts.  Experience in the UAE or GCC market is preferred. Preferred Attributes  Experience with paid social media advertising (Meta, LinkedIn, TikTok Ads).  Knowledge of influencer marketing and content collaborations.  Familiarity with tools such as Hootsuite, Buffer, Sprout, Meta Business Suite, or similar.  Basic understanding of graphic/video tools (Canva, Adobe, CapCut, etc.).

Job Type: Full-time

Pay: From AED3,000.00 per month

Application Question(s):

• your expected salary?

Education:

• Bachelor's (Preferred)

Experience:

• managing brand or business social media accounts.: 4 years (Required)
• Social Media Executive, Strategist: 4 years (Required)

Language:

• Arabic (Required)