Social Media Strategist / Account Manager

Job Summary
XO Continental Marketing & Branding is a premium, systems-driven marketing agency based in New York City. We help established, growth-focused businesses build long-term brand authority, digital visibility, and predictable demand.

We value structure, clarity, and consistency. If you’re organized, detail-oriented, and take pride in reliable execution, you’ll thrive here

Role Overview

We’re hiring a Social Media Strategist / Account Manager to lead social media strategy and client management across multiple brands. You will own the creative direction, content strategy, reporting insights, and client communication.

Important: This role is not primarily responsible for day-to-day posting or video editing—our execution team supports scheduling, publishing, and production. Your job is to ensure the strategy is strong, the creative direction is clear, and the client experience is excellent.

Responsibilities

• Strategy & Creative Direction
• Build monthly social media strategies aligned to client goals (awareness, leads, traffic)

Client Management

• Serve as the primary point of contact for assigned clients
• Run client check-ins (weekly/bi-weekly/monthly depending on account)
• Manage approvals, feedback, and expectations with professionalism and clarity
• Identify upsell opportunities and additional needs (as appropriate)

Reporting & Performance

• Deliver monthly performance reports with insights (what worked, what didn’t, what we’re changing)
• Track KPIs and turn data into clear next steps and recommendations
• Monitor competitor activity and share strategic takeaways

Collaboration & Workflow

• Work closely with our execution team (social media manager/coordinator, designer, video support)
• Maintain organized systems for briefs, approvals, deadlines, and asset handoff
• Communicate priorities early to avoid last-minute rushes
• Develop campaign concepts, content pillars, and creative themes
• Create content calendars and detailed briefs for the execution team (hooks, angles, captions direction, shot lists where needed)
• Ensure brand voice consistency and platform-appropriate content direction (IG/TikTok/Facebook/LinkedIn as needed)
• Review content before publishing to maintain quality and alignment
• Qualifications
• 2–4+ years in social media strategy and/or client-facing account management (agency experience preferred)

Tools (Nice to Have)

• Meta Business Suite
• Google Drive, Sheets, Docs
• Basic familiarity with Canva/creative tools (for feedback/review, not heavy design work)
• Strong understanding of major social platforms and content best practices
• Excellent communication skills (client-facing, written, and verbal)
• Strong creative judgment and ability to generate content ideas that align with business goals
• Comfortable with reporting, insights, and presenting recommendations
• Highly organized, detail-oriented, and deadline-driven

Join us if you're passionate about leveraging digital platforms creatively! Bring your energy, strategic thinking, and technical expertise to help brands thrive online. This is your chance to make a tangible impact through innovative social media solutions!

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• Employee discount
• Paid time off
• Referral program

Work Location: In person