Social Media Strategist & Content Coordinator

Who We Are

At MERGE Event Group, we create transformative experiences where moments and artistry collide. For more than 20 years, we’ve turned imaginative concepts into extraordinary environments with meticulous detail, efficiency, and heart. Our team is driven by innovation, humility, ownership, positivity, and excellence in everything we do.

Position Overview

The Social Media Strategist & Content Coordinator is a part-time position (15-25 hours/week) responsible for leading the strategy, planning, and execution of MERGE’s social media presence. This role blends creative thinking with consistent execution, shaping how MERGE shows up online by defining what we share, how we tell our story, and how we connect with our audience.

While this role is primarily strategic, you should be capable of capturing and creating content when needed. You will work closely with leadership and contract content creators to ensure the moments we create in real life are translated into meaningful, engaging digital content that reflects our brand and drives connection.

Key ResponsibilitiesSocial Media Strategy & Planning

• Develop and manage a monthly and weekly content strategy aligned with company goals
• Build and maintain a consistent content calendar
• Define what we post, when we post, and why
• Align content with event schedules, brand priorities, and marketing initiatives

Content Direction & Creation

• Identify content opportunities across events, team culture, and client experiences
• Create shot lists and content plans for upcoming events
• Capture content when needed, particularly for smaller events or gaps in coverage
• Edit and produce short-form video and static content for social platforms

Content Execution

• Write clear, engaging captions aligned with MERGE’s voice and brand
• Publish and schedule content across platforms including Instagram, TikTok, Facebook, and YouTube
• Ensure consistency in tone, visual identity, and messaging

Performance & Optimization

• Track performance metrics such as engagement, reach, and audience growth
• Identify trends and insights to improve content performance
• Adjust strategy based on data and platform behavior

Collaboration & Communication

• Work closely with leadership to align content with company priorities
• Coordinate with contract content creators to ensure needed assets are captured
• Translate live event experiences into compelling digital storytelling

What We’re Looking ForStrategic Thinking & Ownership

• Ability to think critically about content and its purpose
• Takes ownership of outcomes, not just tasks
• Consistent, reliable, and execution-focused

Creative & Communication Skills

• Strong writing skills with the ability to communicate clearly and effectively
• Good creative instincts and an eye for content that connects with an audience
• Ability to balance creativity with structure and consistency

Technical & Platform Skills

• Experience with social media platforms including Instagram and TikTok
• Familiarity with content creation and editing tools such as CapCut, Canva, Adobe Premiere, or similar
• Understanding of how content performs across platforms
• Moderate experience with cameras to capture photos and video

Organization & Adaptability

• Strong organizational skills and ability to manage multiple projects
• Comfortable working in a fast-paced, event-driven environment
• Flexible and able to adapt when plans shift

Compensation & Details

• Status: Part-time, hourly
• Pay Range: $16-$20 per hour - based on experience and qualifications
• Scheduling: Some availability for evenings or weekends may be needed to support event-related content
• Travel: There may be occasional regional travel

Pay: $16.00 - $20.00 per hour

Benefits:

• Flexible schedule

People with a criminal record are encouraged to apply

Work Location: Hybrid remote in Alachua, FL 32615