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Social Media Strategist (Part-Time)
📍 Lahore, Pakistan
🕐 Part-Time
🏠 Hybrid
Key Responsibilities
🕐 Part-Time
🏠 Hybrid
Key Responsibilities
- Research our niche, target audience, and competitors to identify positioning and growth opportunities
- Develop and maintain a clear social media strategy aligned with brand goals
- Stay updated on latest trends, algorithm changes, trending audio, and viral content formats across Instagram and TikTok
- Review platform analytics regularly and adjust strategy based on performance data
- Build a comprehensive monthly content calendar covering post types, themes, formats, and publishing schedules
- Balance content pillars — promotional, entertaining, educational, and community-driven — for a healthy content mix
- Ensure content is planned in advance for a consistent posting cadence
- Align the calendar with ongoing campaigns, seasonal events, and promotions
- Write engaging, on-brand captions for all posts, reels, and stories
- Craft scroll-stopping hooks and clear calls to action tailored to each post's objective
- Research and apply relevant hashtag strategies to maximize organic reach
- Adapt tone and style based on platform — conversational on TikTok, polished on Instagram
- Develop clear content briefs for designers and videographers outlining concept, format, and creative direction
- Follow up with the creative team to ensure timely content delivery
- Occasionally visit the location to coordinate shoots and ensure on-ground execution matches the content vision
- Review content drafts and provide feedback before publishing
- Coordinate sponsored posts and promotional campaigns
- Track key metrics — reach, engagement, follower growth, and saves — across all platforms
- Prepare regular performance reports with actionable recommendations
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Use data insights to continuously refine content strategy and improve results
- 2 to 3 years of proven experience managing social media for brands, preferably in F&B, café, or restaurant space
- Strong knowledge of Instagram and TikTok strategy, formats, and algorithms
- Excellent copywriting and caption writing skills with a strong creative voice
- Experience coordinating with designers and videographers through detailed content briefs
- Comfortable working with Instagram Insights, TikTok Analytics, and Meta Business Suite
- Basic proficiency in Canva, CapCut, or similar tools for minor edits
- Highly organized, self-managed, and able to work independently
- Portfolio or examples of social media accounts managed is a must
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