Social Media Strategy Lead

Position Summary : The Social Media Executive will be responsible for curating and managing the brand's social media channels in alignment with the marketing specialist's strategic direction. This role involves planning, creating, and publishing engaging content across various platforms to enhance brand awareness and audience engagement. The candidate will also be responsible for monitoring competitor activities, conducting in-depth competitor analysis, and preparing regular performance and insights reports. Additionally, the role includes tracking social media trends, assisting in campaign execution, engaging with the online community, and ensuring consistent brand voice and identity across all digital touchpoints.