Social Media Team Lead

The Social Media Team Lead will oversee the planning, development, and execution of the company’s social media strategy across all platforms. This role requires a strategic thinker with hands-on experience in managing social media campaigns, analyzing performance, and leading a team to drive engagement, brand awareness, and conversions.

Key Responsibilities:

• Strategy & Planning:
• Develop and execute a comprehensive social media strategy aligned with overall marketing and business objectives.
• Identify key trends, audience insights, and competitive strategies to inform campaigns.
• Team Management:
• Lead, mentor, and guide a team of social media specialists and content creators.
• Assign tasks, set KPIs, and ensure timely delivery of campaigns and content.
• Content & Campaigns:
• Oversee the creation and curation of engaging, platform-specific content (posts, reels, stories, videos, etc.).
• Manage paid social campaigns, ensuring optimal targeting, budget allocation, and ROI.
• Community Management:
• Monitor and respond to audience interactions across platforms to build a positive brand presence.
• Handle escalations and coordinate with relevant teams for resolution.
• Analytics & Reporting:
• Track, measure, and report on key social media metrics and campaign performance.
• Optimize strategies based on data-driven insights.
• Collaboration:
• Work closely with design, content, and performance marketing teams for cohesive brand messaging.
• Coordinate with sales and product teams to support campaigns and promotions.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3–5 years of hands-on experience managing social media platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter/X, YouTube).
• Proven experience in leading and managing a social media team.
• Strong understanding of paid social campaigns, audience targeting, and platform algorithms.
• Excellent communication, copywriting, and storytelling skills.
• Proficiency with social media management and analytics tools (Hootsuite, Buffer, Meta Business Suite, etc.).
• Creative mindset with an eye for trends, visuals, and engagement tactics.
• Strong analytical skills to interpret data and optimize strategies.

Key Performance Indicators (KPIs):

• Growth in followers and engagement rates across platforms.
• Increase in website traffic and leads from social media.
• ROI on paid campaigns.
• Timely delivery of campaigns and adherence to content calendars.
• Team performance and collaboration effectiveness.

Job Type: Full-time

Pay: Rs150,000.00 - Rs200,000.00 per month

Work Location: In person