Social Media/Digital Marketing Specialist for Automotive Group

We are looking for Social Media/Digital Marketing Specialist for the automotive care and repair industry.

Drive brand awareness, lead generation, customer engagement, and sales through targeted digital marketing strategies across social media and digital platforms tailored to the automotive audience (dealerships, manufacturers, parts suppliers, etc.).

• Create and manage content calendars
• Post daily across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, X)
• Respond to comments/messages (community management)
• Run contests, polls, giveaways
• Set up and optimize Facebook/Instagram Ads, Google Ads, and YouTube Ads
• Use geo-targeting for corporate campaigns
• Retarget site visitors and past leads
• Optimize website and blog content for search engines
• Run local SEO campaigns for dealerships
• Produce videos, reels, car walkarounds, test drives, behind-the-scenes
• Graphic design for promotions (sales, new arrivals, financing offers)
• Create drip campaigns for leads
• Send newsletters and sales alerts
• Track KPIs (traffic, CTR, conversions, leads)
• Use tools like Google Analytics, Meta Business Suite, and SEMrush
• Monitor and respond to reviews (Google My Business, Facebook, Instagram, Snapchat)
• Encourage satisfied customers to leave positive reviews

Required Skills & Qualifications:

• 2–5 years of experience in digital marketing or social media management
• Automotive industry experience (garage, car wash, detailing, service center) is preferred
• Strong knowledge of Meta Business Suite, Google Ads, and WhatsApp Business
• Video editing (CapCut, InShot, Adobe Premiere Rush, or similar)
• Excellent written and visual communication skills (English; Arabic is a strong advantage)
• Knowledge of UAE market trends, cultural sensitivity, and holiday calendars
• Able to manage multiple campaigns and deadlines at once

Job Type: Full-time

Application Question(s):

• Are you able to attend face to face interview?

Experience:

• digital marketing/social media manager: 2 years (Required)

Location:

• Abu Dhabi (Required)