Software Engineer

Key responsibilities of an Adobe CJA role include:

• Data integration and management: Pulling data from various sources and preparing it for analysis within Adobe CJA.
• Customer journey mapping: Visualizing customer interactions across touchpoints to identify key moments and potential pain points.
• Advanced analytics: Utilizing CJA features like path analysis, cohort analysis, and attribution modeling to understand customer behavior and campaign effectiveness.
• Dashboard development: Creating interactive dashboards to present key customer journey insights to stakeholders.
• Reporting and analysis: Interpreting data to generate actionable insights and recommendations for improving customer experience.

Skills and qualifications for an Adobe CJA role:

• Technical expertise: Strong understanding of Adobe Analytics platform, including CJA features, data models, and analysis techniques.
• Data analysis skills: Proficiency in data manipulation, statistical analysis, and data visualization.