Email Marketing & PPC Expert

• Campaign Creation & Management: Designing, writing, scheduling, and sending email campaigns such as newsletters, promotional offers, drip campaigns, surveys, and welcome series tailored to target audiences.

• Automation and Personalization: Setting up email automation workflows and personalized messaging to nurture leads and improve customer retention.

• Performance Monitoring: Analyzing open rates, click-through rates, conversion metrics, and bounce rates to optimize campaigns through A/B testing and data-driven decisions.

• Preparing reports on all aspects related to the software testing carried out and reporting to the design team.

• Template Design & Compliance: Creating visually appealing, responsive email templates complying with best practices and regulations like GDPR or CAN-SPAM.

• Collaboration: Working with content, design, and sales teams to align email messaging with broader marketing initiatives.

• Campaign Strategy & Setup: Planning and launching PPC campaigns on Google Ads, Bing Ads, and social media platforms targeting relevant keywords and demographics.

• Keyword Research & Targeting: Conducting extensive keyword research, competitor analysis, and audience targeting to maximize ad relevance and ROI.

• Ad Creation & Optimization: Writing compelling ad copies, designing creatives (if applicable), and performing continual A/B testing to improve click-through and conversion rates.

• Bid Management & Budget Allocation: Managing bids, budgets, and daily spend to ensure efficient cost control and campaign scalability.

• Performance Tracking & Reporting: Using tools like Google Analytics and Ads dashboard to monitor key metrics (CTR, CPC, Quality Score, conversions) and generate reports with insights and recommendations.

• Landing Page Optimization: Collaborating with web teams to improve landing page experiences for better Quality Scores and conversion rates.

• Bachelor’s degree, Business, Communications, or related field.

• 2+ years of proven experience managing email marketing campaigns and PPC advertising.

• Hands-on experience with email marketing tools (e.g., Brevo, Mailchimp, HubSpot, Active Campaign) and Google Ads platform.

• Strong knowledge of SEO and how paid search complements organic search.

• Analytical mindset with proficiency in Google Analytics and PPC tracking.

• Ability to design creative, compelling ad copies and email templates.

• Excellent communication, project management, and teamwork skills.

• Experience working with CRM integration for email marketing.

• Experience with marketing automation platforms.

• Knowledge of additional ad platforms like Facebook Ads, LinkedIn Ads.

Soluzione is a Team of Experts and we specialize in delivering Microsoft Business Applications through our technical expertise, understanding of varied domains with extensive experience of our team and deep passion for customer satisfaction. We believe in highest level of quality and partnership more than service to customers thus building great relationships not just for a project but for a lifetime.

Email: recruitment@solzit.com
Contact: +91-6262-601-112