Specialist -Artificial Intelligence

AI Specialist

Must Have Technical/Functional Skills

Technical Expertise:

Adobe’ suite of products

Copilot.

Domain Knowledge:

Salesforce, etc.), and data ecosystems.

Roles & Responsibilities

The AI Specialist will be a key contributor in TCS Interactive’s DX Practice, focusing on designing, developing,

and deploying AI-driven solutions that enhance customer experience, marketing technology, and digital

transformation initiatives. This role demands strong technical expertise in AI/ML and Generative AI, combined

with a deep understanding of digital experience platforms and enterprise ecosystems.

Solution Development:

· Design and implement AI-powered solutions for personalization, automation, and customer engagement across marketing, commerce, and service channels. · Develop and optimize machine learning models for predictive analytics, recommendation engines, and conversational AI. Innovation & Experimentation: · Drive PoC and MVP-led experimentation for AI use cases in DX, leveraging frameworks · Collaborate with design studios and engineering teams for rapid prototyping and creative AI engineering. Integration & Deployment: · Integrate AI capabilities with enterprise platforms such as Adobe Experience Cloud, AEM, CDP, and marketing automation tools. · Ensure compliance with Responsible AI frameworks, geo-specific regulations, and data privacy standards. Collaboration & Advisory: · Work closely with DX Advisors, Experience Designers, and Martech SMEs to align AI solutions with client objectives. · Participate in client workshops and strategic discussions to position AI capabilities effectively.

Generic Managerial Skills, If any

Ability to work independently and in cross-functional teams.

Education

Bachelor’s Degree

Salary Range: $180,000 - $230,000 a year

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