Specialist, Communications & Digital Media

Description:

Position Summary:

The Communications & Digital Media Specialist is a member of the Public Affairs & Communications (PA&C) team, reporting into the Executive Vice President, this position leads and executes the association’s social media and digital media activities, including writing, editing, and storytelling through digital media platforms. Obtains direction and assistance from team members to complete additional daily tasks.

Reasonable Accommodations Statement:

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Essential Functions Statement(s):

Social Media Strategy & Management

• Manage the association’s social media platforms, including planning, drafting, scheduling, and publishing content while maintaining a consistent posting cadence and brand voice.
• Develop and execute a comprehensive social media strategy aligned with the organization’s communications and marketing objectives.
• Identify opportunities to expand audience reach, engagement, and follower growth across platforms.
• Monitor social media activity and industry conversations, identifying emerging issues, opportunities, and reputational risks that may impact the association or its member companies.

Digital Campaigns & Content Development

• Support the execution of digital communications strategies for issue campaigns, events, and related initiatives.
• Create engaging multimedia content including graphics and short-form videos for posting to social media platforms.
• Collaborate with internal stakeholders to amplify key announcements, initiatives, and events through social and digital channels.
• Research and identify opportunities to collaborate with bloggers, podcasters, and social media influencers aligned with the association’s mission and priorities.
• Coordinate outreach to digital creators and prepare briefing materials or partnership guidance for creator collaborations.

Analytics & Performance Optimization

• Track and analyze social media performance metrics including engagement, reach, audience growth, and conversions.
• Prepare regular analytics reports and provide recommendations to optimize digital strategy and campaign effectiveness.
• Manage social media advertising campaigns, and assist with the creation of the strategy, including audience targeting, budgeting, and performance evaluation.

Digital Media Monitoring & Industry Intelligence

• Leverage the association’s digital platforms to curate and distribute daily media clips to internal stakeholders.
• Monitor trending industry news and relevant digital conversations, providing timely updates to internal teams.

Content Management & Editorial Support

• Assist with the development and maintenance of the Public Affairs & Communications editorial calendar.
• Post news releases, statements, and other relevant content to the PCPC website and manage content updates for CosmeticsInfo.org.
• Copy edit communications materials, including press releases, fact sheets, presentations, and reports, prior to final review by the EVP.

Professional Development & Innovation

• Stay current on emerging social media platforms, digital technologies, and industry trends to ensure the association’s digital presence remains modern and effective.

Organizational Support

• Contribute to additional communications initiatives and special projects that support the mission and operational priorities of the organization.

Requirements:

POSITION QUALIFICATIONS: Competency Statement(s)
Accuracy – ability to perform work accurately and thoroughly
Active Listening – ability to actively attend to, convey, and understand the comments and questions of others
Communications, Oral – ability to communicate effectively with others using the spoken word with strong presentation skills
Creative – ability to think in such a way as to produce a new concept or idea
Customer Oriented – ability to take care of the customers’ needs while following company procedures
Dependability – follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan
Detail Oriented – ability to pay attention to the minute details of a project or task
Honesty/Integrity – ability to be truthful and be seen as credible in the workplace and with member companies
Initiative – ability to make decisions or take actions to solve a problem or reach a goal
Interpersonal – ability to get along well with a variety of personalities and individuals
Privacy – ability to handle confidential or sensitive issues and/or materials and maintain privacy and confidentiality of documents pertaining to program matters
Tactful – ability to interact with all levels of staff and outside parties, excellent cross-cultural diplomacy skills
Technical Aptitude – ability to comprehend complex technical topics and specialized information
Working Under Pressure – ability to complete assigned tasks under stressful situations and meet tight deadlines
Written Communication – strong writing skills using AP Style with the ability to analyze and condense complex information, often on very tight deadlines

SKILLS & ABILITIES:
Education: BS/BA in PR, communications, journalism or relevant field
Experience: 3-5 years of experience in public relations, communications and/or public affairs. Knowledge of social and digital strategy. Experience in project management. Agency experience preferred.
Technical Skills: Social media proficiency, AP Style, WordPress, Microsoft Suite, Experience in basic graphic design (Canva preferred), Adobe Suite (preferred), photo and video-editing software (preferred)